The Tumi Tahoe Bags Provide Fresh Drinking Water to Communities Upon Purchase
M — March 16, 2016 — Social Good
The Tumi Tahoe luggage collection is designed for consumers that are backpacking and travelling and seeking well-equipped and long-lasting suitcase designs. The bags also offer a social good cause with each purchase made from the collection benefiting communities in need by providing them with fresh drinking water. The proceeds collected are used to gain access to clean water and bring it into homes that are in dire need of it.
The collection features an array of suitcases, backpacks and rolling bags designed to help make travelling easier with compartmentalized luggage built for continual and rugged use. The bags are inspired by the outdoors and feature a minimalistic and utilitarian design made from durable and lightweight fabric.
The collection features an array of suitcases, backpacks and rolling bags designed to help make travelling easier with compartmentalized luggage built for continual and rugged use. The bags are inspired by the outdoors and feature a minimalistic and utilitarian design made from durable and lightweight fabric.
Trend Themes
1. Sustainable Travel - Incorporating social good causes into travel products presents an opportunity for companies to cater to environmentally conscious consumers.
2. Humanitarian Product Partnerships - Collaborating with organizations to provide essential resources offers businesses a chance to support communities in need while also increasing brand reputation.
3. Purpose-driven Design - Designing products with features that serve a greater purpose can attract socially responsible consumers and set a brand apart in the market.
Industry Implications
1. Travel Gear - The travel gear industry can explore partnerships with organizations that align with their customers' values to create products that offer social good benefits.
2. Retail - Retailers can emphasize the impact of their products by incorporating social good elements, providing an opportunity to connect with conscious consumers.
3. Non-profit - Non-profit organizations that focus on water access can seek collaborations with travel gear companies to expand their reach and support more communities in need.
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