GrowUp Showed a Machine for Creating Customized Nut Milk at CES 2023
Laura McQuarrie — January 9, 2023 — Lifestyle
References: oregonlive
Alt milk is becoming more in-demand and at CES 2023, GrowUp presented a nut milk machine for helping people to make their own at home. With the machine, water and any nut, people can benefit from brewing their own plant-based milk using everything from walnuts or almonds to pistachios.
The creation of this nut milk machine was spurred on by the events of 2020 and California resident Luiz Rapacci having difficulty finding his favorite almond milk at grocery stores. After finding that going the DIY route was both messy and time-consuming, he developed the GrowUp brewer as a solution that produces nut milk in minutes.
Now available to pre-order, the $599 GrowUp nut milk machine also has the capacity to brew macadamia nuts, hemp seeds, hazelnuts, coconut and oats.
The creation of this nut milk machine was spurred on by the events of 2020 and California resident Luiz Rapacci having difficulty finding his favorite almond milk at grocery stores. After finding that going the DIY route was both messy and time-consuming, he developed the GrowUp brewer as a solution that produces nut milk in minutes.
Now available to pre-order, the $599 GrowUp nut milk machine also has the capacity to brew macadamia nuts, hemp seeds, hazelnuts, coconut and oats.
Trend Themes
1. Customized Alt Milk - Opportunity for businesses to create personalized alt milk products by offering machines for customers to use at home.
2. DIY Food and Beverage - Growing trend in making food and beverages at home using technology.
3. Plant-based Lifestyle - Growing consumer interest in plant-based food and beverage products creates opportunities for companies to create innovative products.
Industry Implications
1. Appliances - Opportunity for appliance companies to create on-demand machines for making personalized alt milk at home.
2. Food and Beverage - Opportunity for food and beverage companies to create customized alt milk products that can be paired with the GrowUp machine.
3. Tech and Gadgets - Opportunity for tech and gadget companies to develop new technology for making food and beverages at home.
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