Crocs is Offering Free Shoes for Healthcare Workers
Michael Hemsworth — March 27, 2020 — Social Good
References: crocs & highsnobiety
Crocs has announced it is offering free shoes for healthcare workers in response to the COVID-19 pandemic to help do their part to support those on the frontline fighting against the virus. The initiative has the brand giving away 10,000 pairs of its footwear away each day to the healthcare workers who need it most to keep them comfortable as they work. This is sure to come as welcome news to those who work in hospitals and elsewhere in the healthcare sector as the comfy, waterproof footwear is renowned as the choice for medical professionals.
The free shoes for healthcare workers initiative was explained further by Crocs CEO Andrew Rees who said, "Over the past week, we have spoken to health care workers, their facilities and even their family and friends, and they have specifically asked for our shoes in an effort to provide ease on their feet, as well as ease of mind as they need the ability to easily clean up before they go home to their families. The duration of our giveaway will depend on our level of inventory and the amount of requests we receive. These workers have our deepest respect, and we are humbled to be able to answer their call and provide whatever we can to help during this unprecedented time.”
Image Credit: Getty Images / Dina Rudick / The Boston Globe
The free shoes for healthcare workers initiative was explained further by Crocs CEO Andrew Rees who said, "Over the past week, we have spoken to health care workers, their facilities and even their family and friends, and they have specifically asked for our shoes in an effort to provide ease on their feet, as well as ease of mind as they need the ability to easily clean up before they go home to their families. The duration of our giveaway will depend on our level of inventory and the amount of requests we receive. These workers have our deepest respect, and we are humbled to be able to answer their call and provide whatever we can to help during this unprecedented time.”
Image Credit: Getty Images / Dina Rudick / The Boston Globe
Trend Themes
1. Complimentary Healthcare Worker Footwear - Providing free footwear for healthcare workers could spark a trend of brands supporting frontline workers during times of crisis.
2. Supporting Healthcare Professionals - The initiative by Crocs highlights the trend of companies offering support and comfort to healthcare professionals, potentially leading to the growth of specialized healthcare footwear brands.
3. Comfort and Functionality in Healthcare - The demand for comfortable and waterproof footwear in the healthcare sector is a trend that could drive innovation in the development of new, practical designs for medical professionals.
Industry Implications
1. Footwear Industry - The footwear industry has an opportunity to disrupt the market by developing specialized footwear for healthcare workers, catering to their specific needs and comfort.
2. Healthcare Industry - The healthcare industry can leverage this trend by exploring partnerships with footwear companies to provide comfortable and practical shoes as part of employee benefits and safety measures.
3. Consumer Goods Industry - The consumer goods industry may witness a shift towards promoting and supporting healthcare workers, leading to collaborations between brands and professionals to develop practical and comfortable products.
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