Orgain Clean Protein is Donating 100,000 Shakes
Michael Hemsworth — April 14, 2020 — Lifestyle
References: orgain & drugstorenews
Healthcare workers are being supported with Orgain Clean Protein shakes as part of the brand's new Shakes For Heroes program that will see it donating more than 100,000 products to first responders. The new initiative from the brand comes in response to the COVID-19 pandemic and will see an array of healthcare facilities receiving the protein shakes to keep workers fueled as they help those who require care. The program is also providing friends and family of healthcare workers with the ability to go to the brand's website to nominate hospitals or professionals for support.
Founder of Orgain Andrew Abraham spoke on the Shakes For Heroes program saying, "Our main goal is to express our gratitude towards the healthcare workers sacrificing their own health, time, and energy to fight this virus. We want to get the word out to as many people as possible so we can provide some essential healthy nutrition to these healthcare heroes to help sustain them through these demanding times.”
Founder of Orgain Andrew Abraham spoke on the Shakes For Heroes program saying, "Our main goal is to express our gratitude towards the healthcare workers sacrificing their own health, time, and energy to fight this virus. We want to get the word out to as many people as possible so we can provide some essential healthy nutrition to these healthcare heroes to help sustain them through these demanding times.”
Trend Themes
1. Supporting Healthcare Workers - Orgain Clean Protein is donating 100,000 shakes to healthcare workers in response to the COVID-19 pandemic, providing an opportunity for brands to show support to frontline workers.
2. Shakes for Heroes Program - Orgain Clean Protein's new initiative allows friends and family of healthcare workers to nominate hospitals or professionals for support, demonstrating the importance of community involvement during challenging times.
3. Healthcare Fuel and Nutrition - The provision of protein shakes to healthcare facilities highlights the need for nutritious and easily accessible fuel for frontline workers, presenting an opportunity for companies in the healthcare and nutrition industry to provide innovative solutions.
Industry Implications
1. Healthcare - The Shakes for Heroes program emphasizes the significance of supporting the healthcare industry during times of crisis.
2. Food and Beverage - Orgain Clean Protein's donation of shakes highlights the role of food and beverage companies in providing essential nutrition to frontline workers.
3. Community Engagement - The Shakes for Heroes program encourages community involvement and support for healthcare workers, creating opportunities for companies focused on community engagement and social responsibility.
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