McDonald's is Offering Free Thank You Meals Across the US
Katherine Pendrill — April 28, 2020 — Marketing
References: mcdonalds & brandeating
In an effort to recognize the hard work of healthcare workers and other first responders during the COVID-19 pandemic, McDonald's has begun offering free Thank You Meals.
Now through Tuesday, May 5, 2020, McDonald's will offer free Thank You Meals at participating locations across the country. To receive a meal, healthcare workers and first responders simply have to show a valid work ID or show up in their work uniform. Each person can receive one free meal per day through the drive-thru or as carry out. As for the meals available, healthcare workers and first responders can choose between a breakfast Thank You Meal that includes a hash brown, drink, and a choice of either Egg McMuffin, Chicken McGriddles, or Bacon Egg & Cheese Biscuit, or a lunch/dinner Thank You Meal that includes French fries, a drink, and a choice of either a Double Cheeseburger, six-piece Chicken McNuggets, or Filet-O-Fish. Each Thank You Meal will also include a note of appreciation from McDonald's.
Image Credit: McDonald's.
Now through Tuesday, May 5, 2020, McDonald's will offer free Thank You Meals at participating locations across the country. To receive a meal, healthcare workers and first responders simply have to show a valid work ID or show up in their work uniform. Each person can receive one free meal per day through the drive-thru or as carry out. As for the meals available, healthcare workers and first responders can choose between a breakfast Thank You Meal that includes a hash brown, drink, and a choice of either Egg McMuffin, Chicken McGriddles, or Bacon Egg & Cheese Biscuit, or a lunch/dinner Thank You Meal that includes French fries, a drink, and a choice of either a Double Cheeseburger, six-piece Chicken McNuggets, or Filet-O-Fish. Each Thank You Meal will also include a note of appreciation from McDonald's.
Image Credit: McDonald's.
Trend Themes
1. Free Thank You Meals - Opportunity for other fast food chains to offer complimentary meals to essential workers as a gesture of appreciation.
2. Recognition of Healthcare Workers - Potential for businesses to develop unique initiatives to recognize and support healthcare workers during the COVID-19 pandemic.
3. Drive-thru and Carry Out Promotion - Opportunity for restaurants to offer convenient and safe options for frontline workers to access meals.
Industry Implications
1. Fast Food Chains - Fast food chains can explore innovative ways to show appreciation to healthcare workers and first responders.
2. Healthcare Services - Healthcare services can collaborate with food establishments to provide meal options for their staff as a form of recognition.
3. Restaurant Industry - Restaurants can adopt drive-thru and carry out promotions targeting frontline workers to provide them with meals.
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