The Free People February 2014 Lookbook Stars Poppy Delevingne
Meghan Young — February 11, 2014 — Fashion
References: freepeople & fashiongonerogue
The Free People February 2014 lookbook follows model and socialite Poppy Delevingne, who is joined by models Michele Ouellet, Sharam Diniz and Nicole Trunfio, as she roams around a city living life one day at a time. Whether that means grocery shopping in thigh high stockings and a wide-brimmed hat or strolling down the street in a crocheted dress and sequinned vest, the collection has something for every part of the day (and night).
With a subtle Valentine's Day theme, the Free People February 2014 lookbook provides women with great fashion inspiration for the upcoming love fest. Casual and chic, which a signature dose of bohemian flair, the looks are full of feminine wile. Yet they are also laidback enough to relax in.
With a subtle Valentine's Day theme, the Free People February 2014 lookbook provides women with great fashion inspiration for the upcoming love fest. Casual and chic, which a signature dose of bohemian flair, the looks are full of feminine wile. Yet they are also laidback enough to relax in.
Trend Themes
1. Bohemian-inspired Fashion - Disruptive innovation opportunity: Develop affordable and sustainable production methods to cater to the increasing demand for eco-conscious and ethically-made bohemian-inspired clothing lines.
2. Valentine's Day-themed Fashion Lookbooks - Disruptive innovation opportunity: Explore inclusive and diverse representation in fashion marketing campaigns to cater to people of different races, body types, sexualities, and gender identities during Valentine's Day celebrations.
3. Model Marketing Campaigns - Disruptive innovation opportunity: Utilize Artificial Intelligence (AI) and Augmented Reality (AR) technologies to create interactive and personalized virtual shopping experiences that feature models and influencers wearing the latest fashion trends.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate virtual and augmented reality technologies to create new types of fashion modeling experience, fashion shows and e-commerce shopping platforms.
2. Content Marketing - Disruptive innovation opportunity: Develop AI-powered technologies to curate and distribute personalized and engaging fashion digital content across different marketing channels such as social media, email, video marketing, and chatbots.
3. Social Media - Disruptive innovation opportunity: Identify emerging social media platforms and trends to create authentic and visually appealing influencer partnerships for promoting fashion brands and products during holidays and special occasions.
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