Kallø Launched Its First Plant-Based, Gluten-Free Crackers
Laura McQuarrie — November 1, 2023 — Lifestyle
References: instagram & fabnews.live
Kallø is expanding its successful snack portfolio by introducing its first free-from crackers and its foray into the crispbread category introduces options that are plant-based and made without gluten. The all-new Kallø Veggie Thins are made with fiber-rich chickpeas and baked for a crunchy texture. Free from artificial flavors, colors and preservatives, the cracker thins are suitable for all sorts of ingredient-conscious consumers, including those who are vegan or celiac.
Just in time for the holiday season, the range is making its way to store shelves with three flavors: Rosemary & Sea Salt, Kallø Veggie Thins Mixed Seeds, and Beetroot & Mixed Seed. As the crispbread and cracker category continues to grow, the brand is hitting the key points consumers want: taste, convenience and nutrition.
Just in time for the holiday season, the range is making its way to store shelves with three flavors: Rosemary & Sea Salt, Kallø Veggie Thins Mixed Seeds, and Beetroot & Mixed Seed. As the crispbread and cracker category continues to grow, the brand is hitting the key points consumers want: taste, convenience and nutrition.
Trend Themes
1. Plant-based Snacks - The introduction of Kallø's plant-based and gluten-free cracker thins taps into the growing trend of consumers seeking healthier and more sustainable snack options.
2. Ingredient-conscious Foods - Kallø's free-from cracker thins cater to consumers who prioritize knowing the ingredients in their snacks and avoid artificial flavors, colors, and preservatives.
3. Expansion of the Crispbread Category - Kallø's entry into the crispbread market offers consumers additional choices in the ever-expanding category and aligns with their desire for taste, convenience, and nutrition in a snack.
Industry Implications
1. Snack Foods - Kallø's new range of free-from cracker thins caters to the growing market of consumers seeking healthier and more sustainable snack options.
2. Gluten-free Products - Kallø's introduction of gluten-free cracker thins addresses the needs of consumers with celiac disease or gluten intolerance, providing them with a tasty and convenient snack option.
3. Health and Wellness Foods - Kallø's plant-based, fiber-rich cracker thins align with the increasing demand for health-conscious snacks and offer a nutritious alternative to traditional crispy snacks.
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