These New F’real Smoothies Contain 270 Calories or Less
Michael Hemsworth — September 13, 2019 — Marketing
References: freal & talkingretail
These new F’real smoothies have been introduced by the frozen beverage brand to offer consumers a healthier option to pick up when craving a refreshing, satisfying drink. The smoothies will join the brands existing lineup of ice cream-based milkshakes and come in two flavor varieties including Mango & Passionfruit and Strawberry & Banana. Each one of the products can be mixed up fresh by patrons in-store and are made with real fruit to make them a healthy option.
The new F’real smoothies were boasted by Head of F'real EME at brand parent company Rich Products Emma Wood who said, "Our new extra thick Strawberry & Banana and Mango & Passionfruit smoothies offer operators an opportunity to tap into this and appeal to even more consumers who are looking for beverages that tick the boxes for convenience, health and authenticity. In addition to the two new smoothie flavours, the expanded range will also include a coffee frappe within the blended beverage options.”
The new F’real smoothies were boasted by Head of F'real EME at brand parent company Rich Products Emma Wood who said, "Our new extra thick Strawberry & Banana and Mango & Passionfruit smoothies offer operators an opportunity to tap into this and appeal to even more consumers who are looking for beverages that tick the boxes for convenience, health and authenticity. In addition to the two new smoothie flavours, the expanded range will also include a coffee frappe within the blended beverage options.”
Trend Themes
1. Healthier Convenience Store Foods - The trend of offering healthier options in convenience stores creates opportunities for brands to innovate with low-calorie and real-ingredient options.
2. Customizable In-store Beverages - The trend of customizable in-store products, such as F'real smoothies, creates opportunities for brands to innovate with new flavor combinations and real ingredients.
3. Expansion of Beverage Options - The trend of expanding beverage options within convenience stores creates opportunities for brands to innovate with new blended and frappe options.
Industry Implications
1. Convenience Store Industry - The convenience store industry can capitalize on the trend of offering healthier food and beverage options to attract health-conscious consumers.
2. Frozen Beverage Industry - The frozen beverage industry can innovate by expanding their product range to include more low-calorie and real-ingredient options, like F'real smoothies.
3. Retail Food and Beverage Industry - The retail food and beverage industry can benefit from the trend of customizable in-store products, such as F'real smoothies, by offering similar personalized options.
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