Franklin & Sons Peach & Mango Works Well with Many Spirits
Michael Hemsworth — July 5, 2024 — Lifestyle
References: franklinandsonsltd & scottishgrocer
Franklin & Sons Peach & Mango is the brand's latest soda crafted with taste, quality and convenience in mind to help consumers easily create premium cocktails from the comfort of home. The soda is crafted with the summery flavors of peach and mango in the mix, which will work well with a variety of spirits to create the perfect mixed drink for enjoyment this summer. The soda responds to demand for more tropical flavor experiences in the face of changing demand for its conventional tonic water as gin wavers in popularity.
Senior Brand Manager James Stimson spoke on the Franklin & Sons Peach & Mango soda saying, Retailers must keep a core popular flavour range, but there is also a clear desire for cross-category pairings for both cocktails and spirit and mixer, so considering all spirit categories is key. Our Peach & Mango soft drink has been created using the finest natural ingredients and juices, including white peach and juicy mango. We have added just the right amount of fizz to deliver our tropical soft drinks vibrant flavour and aroma, but not overwhelm the palate.”
Senior Brand Manager James Stimson spoke on the Franklin & Sons Peach & Mango soda saying, Retailers must keep a core popular flavour range, but there is also a clear desire for cross-category pairings for both cocktails and spirit and mixer, so considering all spirit categories is key. Our Peach & Mango soft drink has been created using the finest natural ingredients and juices, including white peach and juicy mango. We have added just the right amount of fizz to deliver our tropical soft drinks vibrant flavour and aroma, but not overwhelm the palate.”
Trend Themes
1. Tropical-flavored Beverages - The increasing demand for exotic and tropical flavor profiles in beverages creates opportunities for innovative new product lines.
2. Home Mixology - The rise in popularity of home-based cocktail creation spurs interest in convenient, high-quality mixers like Franklin & Sons' Peach & Mango.
3. Cross-category Pairings - Innovative cross-category pairings between diverse spirits and tropical mixers are capturing consumer interest, fostering new market synergies.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can explore new combinations of natural ingredients to create unique mixers that cater to evolving consumer tastes.
2. Home Entertaining - The home entertaining industry benefits from products that simplify the mixology process, appealing to consumers seeking premium cocktail experiences at home.
3. Alcoholic Beverages - The alcoholic beverage industry must innovate with versatile mixers that complement a variety of spirits, responding to consumer desires for diverse and flavorful drink options.
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