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TREND REPORT
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Soothing Fragrance-Free Soaks

Clean the Sky - Positive Eco Trends & Breakthroughs

Flewd's Fragrance-Free Anxiety Destroying Soak is Nutrient-Dense

— February 13, 2025 — Lifestyle
While many bath soaks rely on the scents of essential oils to inspire soothing relief, Flewd's Fragrance-Free Anxiety Destroying soak relaxes the mind and supports a calm body without them. Touted as "the first-ever anxiety bath soak treatment to help naturally refuel our bodies with anxiety-destroying nutrients," the Fragrance-Free Anxiety Destroying soak boasts a super-dose of magnesium and 245 grams of stress-busting ingredients.

Alongside bioavailable magnesium to support the body's stress response, the soak contains Complex B Vitamins that create neurotransmitters that support mood management and zinc to assist the flow of vitamins throughout the body. Beyond this one-time soak, Fragrance-Free Anxiety Destroying helps to supply stress-reducing nutrients to the body for up to five days.
Trend Themes
1. Fragrance-free Wellness Products - Rising consumer demand for fragrance-free wellness products presents opportunities for innovation in creating effective solutions without traditional scents.
2. Nutrient-enhanced Self-care - Products that integrate nutrient-dense components into self-care routines are gaining traction, offering a disruptive approach to mental and physical health support.
3. Extended-lasting Health Benefits - Innovative offerings providing extended-lasting health benefits challenge traditional wellness products by focusing on sustained nutrient delivery systems.
Industry Implications
1. Personal Care - The personal care industry is witnessing a shift towards integrating wellness principles, creating room for products that emphasize nutrient infusion without sensory enhancement.
2. Nutraceuticals - Emerging products in the nutraceutical industry are increasingly focusing on non-ingestible formats that deliver wellness benefits through innovative applications.
3. Mental Health Support - Mental health support is expanding beyond traditional methods, with industries exploring non-therapeutic interventions to offer stress relief and mood enhancements.
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