Sport Chek's 'Move Makers' is a Day of Free Fitness Classes
Grace Mahas — July 3, 2019 — Marketing
Sport Chek recently announced the launch of 'Move Makers' -- an interactive demonstration that encourages and empowers individuals to be active. The unique movement sessions are part of the fitness campaign, embodied by the slogan '#WhatMovesMe.'
Sport Chek partnered with multiple businesses including Biosteel, Civello, happy hippo, and others to provide a memorable experience. The event includes a braid bar, a smoothie bar, and bath soaks. Attendees also have the opportunity to have a 'Recess' workout session lead by Tyson Bankert with activities focused on childhood games, Yoga and breathing training lead by Sadaf Jamal, and a boxing boot camp led by wellness coach Louise Green. The event also offers free swag bags for participants with movement-enhancing products.
This interactive marketing technique allows consumers to gain an active experience and promotes catalyzation to accelerate consumers' personal development.
Sport Chek partnered with multiple businesses including Biosteel, Civello, happy hippo, and others to provide a memorable experience. The event includes a braid bar, a smoothie bar, and bath soaks. Attendees also have the opportunity to have a 'Recess' workout session lead by Tyson Bankert with activities focused on childhood games, Yoga and breathing training lead by Sadaf Jamal, and a boxing boot camp led by wellness coach Louise Green. The event also offers free swag bags for participants with movement-enhancing products.
This interactive marketing technique allows consumers to gain an active experience and promotes catalyzation to accelerate consumers' personal development.
Trend Themes
1. Brand-sponsored Fitness Events - Opportunity for brands to engage with consumers through interactive fitness experiences.
2. Fitness Campaigns - Campaigns that promote and empower individuals to be active.
3. Experiential Marketing - Using immersive events to create memorable experiences and connect with consumers.
Industry Implications
1. Sports Retail - Opportunity for sports retailers to collaborate with wellness businesses and offer unique fitness events.
2. Wellness and Fitness - Opportunity for fitness and wellness companies to partner with brands and provide engaging experiences for consumers.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop experiential campaigns that promote active lifestyles.
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