Purpl Lux Exposes Members to Trial-Sized Samples First
Laura McQuarrie — October 8, 2020 — Fashion
References: fragrancenet & prnewswire
The way people sample cosmetics in stores is changing and to meet the need for new ways for consumers to discover products, Fragrance.com is introducing an affordable fragrance subscription service. Knowing that people often want to commit only to a sample-sized version of a product before investing in a full-sized bottle—especially when it comes to personal fragrance—Purpl Lux was created to share travel-sized fragrances with members.
The fragrance service is designed to deliver scents directly to members' doorsteps, helping them build out an affordable collection and discover their signature scent for just $9.95 per month with an annual subscription. The genuine fragrances available through Purpl Lux are transferred to compact and convenient travel cases for ease of use on the go.
Image Credit: FragranceNet.com
The fragrance service is designed to deliver scents directly to members' doorsteps, helping them build out an affordable collection and discover their signature scent for just $9.95 per month with an annual subscription. The genuine fragrances available through Purpl Lux are transferred to compact and convenient travel cases for ease of use on the go.
Image Credit: FragranceNet.com
Trend Themes
1. Affordable Fragrance Subscriptions - More subscription services that offer sample sizes of fragrances could appeal to consumers who want to try out scents before committing to full-size bottles.
2. Direct-to-consumer Fragrance Services - The rise of direct-to-consumer fragrance services could result in more people exploring new scents and purchasing fragrances online instead of in-store.
3. Convenient Travel-sized Fragrances - The popularity of travel-sized fragrances could inspire more companies to create compact and convenient options that cater to people on the go.
Industry Implications
1. Cosmetics - Cosmetics companies could benefit from offering affordable fragrance subscription services that encourage people to explore new scents and build out their fragrance collections.
2. Direct-to-consumer - Direct-to-consumer fragrance services could disrupt the traditional retail industry and change the way people purchase fragrances.
3. Travel - Companies in the travel industry could benefit from offering convenient travel-sized fragrance options that appeal to people on the go.
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