InStyle's ActivEssence Features a Long-Lasting Slow-Release Formula
Laura McQuarrie — February 17, 2017 — Lifestyle
References: people & instyleactivessence
When one thinks of a product with a timed-release, what might come to mind first is some sort of pharmaceutical pill that gives off a small dose of a drug at a time—but this is also the premise behind InStyle's ActivEssence Fragrance Mists. As the brand describes: "Our breakthrough technology provides 'Time Released' micro encapsulates extending the wear of the fragrance."
These fragrant mists promise to provide an all-day scent experience in four different aromas: Exotic Cherry blossom, French Vanilla Vavender, Tropical Coconut Coast and Moroccan Orchid & Amber. Beyond scent, these mists also refresh the skin with essential oils, antioxidants, vitamins and minerals.
As well as popularizing all-day activewear, the athleisure movement has also inspired the creation of hard-working beauty products that add ease to a consumer's busy routine.
These fragrant mists promise to provide an all-day scent experience in four different aromas: Exotic Cherry blossom, French Vanilla Vavender, Tropical Coconut Coast and Moroccan Orchid & Amber. Beyond scent, these mists also refresh the skin with essential oils, antioxidants, vitamins and minerals.
As well as popularizing all-day activewear, the athleisure movement has also inspired the creation of hard-working beauty products that add ease to a consumer's busy routine.
Trend Themes
1. Timed-release Fragrance - Developing fragrance products that have a slow-release formula, providing long-lasting scents throughout the day.
2. All-day Activewear - Creating beauty products that are designed to complement the rise of athleisure, offering convenience and functionality for busy individuals.
3. Essential Oil Skincare - Integrating essential oils, antioxidants, vitamins, and minerals into skincare products to provide both fragrance and skin-refreshing benefits.
Industry Implications
1. Fragrance - Exploring the development of timed-release fragrance formulas that offer a unique and long-lasting scent experience.
2. Athleisure - Expanding the reach of the athleisure trend by integrating beauty products designed specifically for individuals leading active and busy lifestyles.
3. Skincare - Incorporating essential oils, antioxidants, vitamins, and minerals into skincare products, taking advantage of the growing demand for natural and beneficial skincare solutions.
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