Foundation for the Animal in the Law Campaigns for Animal Rights
Laura McQuarrie — March 29, 2014 — Marketing
References: lustik.tumblr
The Swiss Foundation for the Animal in the Law's (Tier im Recht) campaign called 'If Animals Could Judge' makes its mission to campaign for animal protection laws clear.
In the ads, various white-colored animals like a horse, cat, dog and a sheep are shown wearing the same kind of white wigs as a judge, signifying that if they could make their own choices when it comes to animal cruelty, the laws would be much more strict in preventing and punishing it.
The simple, but very striking campaign was put together by the award-winning studio Staudinger + Franke. Since the ads are so visually striking, this message goes out to all countries of the world, especially those that don't have any animal protection laws currently in place.
In the ads, various white-colored animals like a horse, cat, dog and a sheep are shown wearing the same kind of white wigs as a judge, signifying that if they could make their own choices when it comes to animal cruelty, the laws would be much more strict in preventing and punishing it.
The simple, but very striking campaign was put together by the award-winning studio Staudinger + Franke. Since the ads are so visually striking, this message goes out to all countries of the world, especially those that don't have any animal protection laws currently in place.
Trend Themes
1. Animal Protection Campaigns - Opportunity for businesses to create innovative campaigns that raise awareness for animal rights and advocate for stricter animal protection laws.
2. Visual Impact Advertising - Disruptive innovation potential for companies to design visually striking advertisements that effectively convey their message and engage global audiences.
3. Global Animal Welfare Advocacy - Opportunity for organizations to champion animal welfare on a global scale and advocate for the implementation of animal protection laws in countries without existing legislation.
Industry Implications
1. Advertising and Marketing - Advertising agencies and marketers can leverage the potential of visually impactful ads to raise awareness for social causes and advocate for change.
2. Animal Rights and Welfare - Organizations that focus on animal rights and welfare can use this campaign as inspiration to develop innovative strategies for promoting animal protection laws.
3. Legal and Policy Advocacy - Law firms and advocacy groups can seize the opportunity to support the implementation of animal protection laws globally and work towards a more compassionate legal framework.
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