The Forbes Brasil Campaign Gives People "A Billion Reasons to Read"
Meghan Young — May 4, 2012 — Marketing
References: ogilvy & ibelieveinadv
The Forbes Brasil campaign gives people "a billion reasons to read" this business publication. Through the use of popular infographics, it shows what the world would be like without the influence of such billionaires as Donald Trump, Eike Batista, Richard Branson, Bill Gates, Tiger Woods and Mark Zuckerberg. For instance, without Donald Trump there would be 26 less skyscrapers and 185 less people fired in reality TV shows.
Conceived and executed by Ogilvy, an ad agency based in Sao Paulo, Brazil, the Forbes Brasil campaign was art directed by Fernando Reis with creative direction by Eduardo Marques. The illustrations were done by Arthur D’áraujo while Marcelo Padoca came up with the copy and Fernando Reis created the typography. All together, the Forbes Brasil campaign is highly humorous and interestingly informative.
Conceived and executed by Ogilvy, an ad agency based in Sao Paulo, Brazil, the Forbes Brasil campaign was art directed by Fernando Reis with creative direction by Eduardo Marques. The illustrations were done by Arthur D’áraujo while Marcelo Padoca came up with the copy and Fernando Reis created the typography. All together, the Forbes Brasil campaign is highly humorous and interestingly informative.
Trend Themes
1. Infographic Marketing - Creating engaging infographics to convey information in a visually appealing way can disrupt traditional advertising methods.
2. Billionaire Impact - Highlighting the influence of billionaires in various industries can spark discussions and insights into their contributions and potential disruptions.
3. Humorous Advertising - Using humor in advertising campaigns can capture attention and make the message more memorable.
Industry Implications
1. Advertising - The use of infographics in advertising can revolutionize how information is presented and consumed.
2. Media and Publishing - Exploring the impact of billionaires in media and publishing industries can provide insights into their influence and potential directions for future innovations.
3. Creative Services - The combination of copywriting, typography, and illustrations in advertising campaigns presents opportunities for creative professionals to disrupt traditional approaches.
6.7
Score
Popularity
Activity
Freshness
