Bandai's Foodie Surprise Collectibles Help to Make Gummy Treats
Laura McQuarrie — November 8, 2019 — Life-Stages
References: giftguideportal & toyworldmag
Bandai's Foodie Surprise range introduces "the world's first sweet-making collectible" with food cart toys that double as molds for making gummy treats. The DIY gummy-making toys are available in a total of four different carts that help to make edible, sugar-free treats. The carts are inspired by beloved foods like sushi, ice cream and pizza, and each kit comes with collectible characters that are also food-themed for play. Each Foodie Surprise comes with enough materials to make 12 to 15 sweets, offering a fun way to sweeten the experience of acquiring the collectible food toys.
There are also additional Takeout Boxes that can be purchased, each of which shares a mystery surprise with all of the ingredients to make a custom candy creation.
There are also additional Takeout Boxes that can be purchased, each of which shares a mystery surprise with all of the ingredients to make a custom candy creation.
Trend Themes
1. DIY Gummy-making Toys - Opportunity for disruptive innovation in the toy industry by combining creativity, collectibles, and edible experiences.
2. Foodie Collectibles - Opportunity for disruptive innovation in the collectibles market by offering food-themed toys that can also create edible treats.
3. Sweetening the Collectible Experience - Opportunity for disruptive innovation in the confectionery industry by integrating collectible characters with the enjoyment of making sweets.
Industry Implications
1. Toy Industry - Opportunity for disruptive innovation in the toy industry by creating toys that combine play and the ability to make edible creations.
2. Collectibles Market - Opportunity for disruptive innovation in the collectibles market by offering unique food-themed toys that offer additional interactive experiences.
3. Confectionery Industry - Opportunity for disruptive innovation in the confectionery industry by integrating collectible characters with the process of making sweets.
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