L.O.L. Surprise! Loves Mini Sweets are Co-Branded Toys
Laura McQuarrie — June 8, 2022 — Life-Stages
References: mgae & prnewswire
L.O.L. Surprise! Loves Mini Sweets is the newest collectible dolls to drop from MGA Entertainment and this all-new line introduces the first co-branded collectible line of L.O.L. Surprise! dolls in collaboration with internationally known confectionary partners. Fans of Hershey's Kisses, MIKE AND IKE, PEZ and more can now dress up their dolls in special fashions and accessories inspired by popular candies and sweets.
Isaac Larian, Founder and CEO, MGA Entertainment, says "With L.O.L. Surprise! Loves Mini Sweets, we set out to create something truly one-of-a-kind that would spark a touch of nostalgia for parents, collectors and 'kidults,' what we call adults who are still kids at heart." The wide-reaching collection speaks to a broad audience of candy lovers and collectors and it shares three series that feature the brand's unique unboxing experience and plenty of surprises.
Isaac Larian, Founder and CEO, MGA Entertainment, says "With L.O.L. Surprise! Loves Mini Sweets, we set out to create something truly one-of-a-kind that would spark a touch of nostalgia for parents, collectors and 'kidults,' what we call adults who are still kids at heart." The wide-reaching collection speaks to a broad audience of candy lovers and collectors and it shares three series that feature the brand's unique unboxing experience and plenty of surprises.
Trend Themes
1. Co-branded Collectible Products - Opportunity for companies to collaborate and create unique branded collectibles, sparking nostalgia and increasing engagement.
2. Sweets-inspired Merchandise - Increasing trend of creating merchandise inspired by popular candy brands, appealing to a broad audience and boosting sales.
3. Kidult Targeted Products - Growing market for products that target adults who are still young at heart, presenting opportunity for innovative and playful designs.
Industry Implications
1. Toy Industry - Opportunity for toy companies to collaborate with popular confectionary brands to create co-branded collectibles and appeal to a broad market.
2. Confectionary Industry - Opportunity for candy companies to expand their brand awareness by collaborating with toy companies to create themed merchandise.
3. Apparel Industry - Growing trend of creating clothing and accessories inspired by popular candy brands, providing opportunity for fashion companies to create sweet-inspired designs.
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