Selecta Teaches Brazilians How to Start a Food Truck Business
Gil Cohen — March 19, 2013 — Social Good
References: springwise & popupcity.net
Eu que Fiz, a phrase that means "I made that" in Portuguese, is the name of a program by the Selecta grocery brand that plans on educating Brazilians on the food truck business.
With the huge popularity of food trucks and pop-up restaurants all over the world, this food company has decided to encourage those with fewer opportunities to take advantage of this booming market. Selecta works in conjunction with the Central Favelas Union of Brazil to offer courses on preparing food and running a culinary business, all from within a giant truck.
Selecta strengthens its brand image by helping those who live in impoverished neighborhoods to learn the ropes of the food truck business.
With the huge popularity of food trucks and pop-up restaurants all over the world, this food company has decided to encourage those with fewer opportunities to take advantage of this booming market. Selecta works in conjunction with the Central Favelas Union of Brazil to offer courses on preparing food and running a culinary business, all from within a giant truck.
Selecta strengthens its brand image by helping those who live in impoverished neighborhoods to learn the ropes of the food truck business.
Trend Themes
1. Mobile Culinary Commerce - Providing culinary education in a mobile format to reach underserved communities and/or areas not traditionally associated with culinary training.
2. Food Truck Entrepreneurship - Creating courses and training programs specifically designed to teach entrepreneurs how to start and operate a successful food truck business.
3. Socially Responsible Branding - Aligning brand messaging and initiatives with social responsibility and community outreach to reinforce a positive brand image.
Industry Implications
1. Food and Beverage - Providing culinary education for aspiring food truck entrepreneurs within the food and beverage industry.
2. Education and Training - Developing new education and training programs for food truck entrepreneurship within the education and training industry.
3. Brand Management and Marketing - Offering social responsibility initiatives to reinforce brand image and messaging within the brand management and marketing industry.
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