One Club & Popeyes are Supporting BIPOC Students with a New Program
Laura McQuarrie — August 28, 2021 — Marketing
References: businesswire
The One Club for Creativity is introducing the ONE Production: Food Styling program sponsored by Popeyes and it's a free 10-week online experience for BIPOC students to support the future of diversity and inclusion in advertising and marketing. The pilot program is set to kick off in the fall and it will give students a look into how to style food for print and video shoots, so that they have the skills they need to pursue apprenticeships and jobs on set. Students will benefit from the expertise of food stylist, culinary producer and Brooklyn-based chef Warren Ottey.
Each week, the class will cover a different topic, such as how to maintain a fresh look, building photo-ready burgers or composing plated dishes and getting just the right camera angles and lighting.
Each week, the class will cover a different topic, such as how to maintain a fresh look, building photo-ready burgers or composing plated dishes and getting just the right camera angles and lighting.
Trend Themes
1. Diversity and Inclusion in Advertising and Marketing - The ONE Production: Food Styling program is promoting diversity and inclusion by giving BIPOC students the skills they need to pursue apprenticeships and jobs on set.
2. Online Education - The free 10-week online experience is an example of how food styling classes can be offered remotely, making education more accessible to individuals from all over the world.
3. Food Styling and Photography - Mastering the art of food styling and photography is a trend that is becoming increasingly popular as social media platforms are flooded with beautifully styled food images.
Industry Implications
1. Education - The food styling program highlights the potential of online education to reach and benefit diverse communities.
2. Food and Beverage - The food styling and photography trend can benefit the food and beverage industry by improving the visual component of their marketing strategies.
3. Media and Advertising - The focus on diversity and inclusion in advertising and marketing can create new opportunities for media and advertising companies to attract a broader audience and expand their reach.
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