The Wrap-Genius Food Tracker Makes More Informed Grocery Shoppers
Laura McQuarrie — May 24, 2014 — Lifestyle
References: wrapgenius.me & psfk
Wrap-Genius is an awesome food tracker project initiated by NYU graduate student Sam Slover, who set out to prove that customers deserve to know what they are eating, even though this information is not always presented up front on food labels.
Slover began the project by recording his own shopping habits over a period of about three months. In 10 weeks, data showed that his grocery items had come from 10 countries around the world and he'd eaten over 3,500 different ingredients. With Wrap-Genius, there's the potential for customers to become more aware of where their food comes from, what's in it, as well as what they buy and in turn, eat.
As far as going forward, Slover notes that "I believe the food industry has much to gain from giving consumers access to this data, in terms of helping people make more informed choices and ultimately increase trust in the places where they shop."
Slover began the project by recording his own shopping habits over a period of about three months. In 10 weeks, data showed that his grocery items had come from 10 countries around the world and he'd eaten over 3,500 different ingredients. With Wrap-Genius, there's the potential for customers to become more aware of where their food comes from, what's in it, as well as what they buy and in turn, eat.
As far as going forward, Slover notes that "I believe the food industry has much to gain from giving consumers access to this data, in terms of helping people make more informed choices and ultimately increase trust in the places where they shop."
Trend Themes
1. Comprehensive Food Tracking - Incorporating comprehensive food tracking into grocery shopping experiences can provide customers with greater transparency and education about the food they consume.
2. Technology-enabled Food Labeling - Leveraging technology to automate and streamline food labeling can increase the accessibility of food information for consumers and drive greater trust in the food industry.
3. Personalized Nutrition - Using food tracking data to personalize nutrition recommendations can offer consumers tailored guidance on their dietary habits and help promote healthy, sustainable eating habits.
Industry Implications
1. Grocery Retail - Integrating comprehensive food trackers into grocery stores can differentiate retailers and provide consumers with a more empowered, educational shopping experience.
2. Food Technology - Developing food tracking technologies and algorithms can enhance the accuracy and comprehensiveness of food data, providing greater insights and value to consumers.
3. Nutrition Coaching - Utilizing food tracking data to provide personalized nutrition coaching services can offer a unique value proposition and help individuals achieve their health goals.
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