The Sonoco ClearGuard Packaging Preserves Product Freshness
Michael Hemsworth — June 15, 2017 — Lifestyle
References: foodbev
The Sonoco ClearGuard line is expanding with the introduction of this food pouch packaging that is intended for use with more viscous or liquid products in order to help maintain freshness and convey it to the consumer.
The majority of prepackaged foods hide the actual product behind layers of plastic, aluminum or paper in order to protect it from contamination and preserve the freshness. This, however, does little to help consumers understand how a product actually appears in order to facilitate the conversion process and enable a purchase. This is where the Sonoco ClearGuard packaging aims to make a real statement.
The Sonoco ClearGuard food pouch packaging is completely clear to let shoppers see inside, while it also has low water vapor and oxygen transmission rates to keep the food within fresh.
The majority of prepackaged foods hide the actual product behind layers of plastic, aluminum or paper in order to protect it from contamination and preserve the freshness. This, however, does little to help consumers understand how a product actually appears in order to facilitate the conversion process and enable a purchase. This is where the Sonoco ClearGuard packaging aims to make a real statement.
The Sonoco ClearGuard food pouch packaging is completely clear to let shoppers see inside, while it also has low water vapor and oxygen transmission rates to keep the food within fresh.
Trend Themes
1. Transparent Food Packaging - Transparent food packaging allows consumers to view the product, providing opportunities for innovative branding and marketing strategies.
2. Freshness-protecting Packaging - Freshness-protecting packaging can help extend the shelf life of products, creating opportunities for new products and market expansion.
3. Low Transmission Rate Packaging - Low transmission rate packaging can help preserve product freshness and prevent food waste, highlighting opportunities for sustainable packaging innovations.
Industry Implications
1. Food and Beverage Packaging Industry - The food and beverage packaging industry can benefit from incorporating transparent, freshness-preserving, and low transmission rate packaging to attract consumers and reduce food waste.
2. E-commerce Packaging Industry - The e-commerce packaging industry can use transparent and freshness-preserving packaging to provide customers with a clear view of the purchased product, increasing the customer satisfaction rate.
3. Sustainable Packaging Industry - The sustainable packaging industry can incorporate low transmission rate packaging to reduce carbon footprint, creating opportunities for environmentally-friendly packaging innovations.
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