FoodBeast Mocks Precarious Phenomenon with Its Food Planking Series
Carly Foy — July 11, 2011 — Pop Culture
The Food Planking series from FOODBEAST is a hilarious take on mocking the popular planking trend.
The series photographs food in compromising positions. From sitting on a tire to dangerously balancing on an armrest, each food depicted in the series mocks the silly yet lethal sport. The pictorial, according to FoodBeast, is "[...] a branch of 'the lying down game' or 'planking,' a popular activity with origins dating back to 1997 that consists of lying face down in an unusual or incongruous location."
Implications - When an odd phenomenon becomes newsworthy, many spoofs will arise. This is because the viewers want to mock the topic. Websites can make a splash with their own twists on this theme, such as food planking, as these allow consumers to engage with the brand and encourage them to share the spoof with their friends.
The series photographs food in compromising positions. From sitting on a tire to dangerously balancing on an armrest, each food depicted in the series mocks the silly yet lethal sport. The pictorial, according to FoodBeast, is "[...] a branch of 'the lying down game' or 'planking,' a popular activity with origins dating back to 1997 that consists of lying face down in an unusual or incongruous location."
Implications - When an odd phenomenon becomes newsworthy, many spoofs will arise. This is because the viewers want to mock the topic. Websites can make a splash with their own twists on this theme, such as food planking, as these allow consumers to engage with the brand and encourage them to share the spoof with their friends.
Trend Themes
1. Spoof Series - Creating a spoof series inspired by popular trends can engage consumers with the brand and encourage them to share it with their friends.
2. Food Photography - Incorporating humor and creativity into food photography can make it more shareable and viral, creating an opportunity for brand exposure.
3. Satirical Content - Producing satirical content that mocks popular trends can generate buzz and increase brand awareness as people are drawn to humor and satire.
Industry Implications
1. Advertising - Advertising agencies can create satirical content for their clients to draw attention to their brand and increase brand awareness.
2. Food and Beverage - F&B companies can use creative food photography and satirical content to make their products more appealing to consumers and create a stronger social media presence.
3. Social Media - Social media platforms can leverage satirical content and trends to engage their users and keep their platform relevant.
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