This Sweatshirt Lets People Know You're Full and Sleepy
Vasiliki Marapas — April 22, 2014 — Fashion
References: fromphoenixwithlove & shop.nylonmag
This food coma sweater by From Phoenix With Love is the perfect outfit for the holidays. Most of us have experienced the highs and lows of holiday dining: the rush of euphoria you feel as you catch your first glimpse of the appetizers, followed by the gleeful gorging of each course and unabashed return for seconds (and thirds,) before the inevitable crash.
The "crash" is characterized by listlessness, drowsiness and a passive acceptance of your relatives and their nosy questions ("Isn't it about time for you to get a boyfriend? You're not getting any younger!")
Food coma's are pretty much guaranteed, so plan ahead by donning this graphic sweater. Complete with melting letters and vowels replaced by food items (a hamburger and a cupcake,) this sweater is as delicious as it is comfortable.
The "crash" is characterized by listlessness, drowsiness and a passive acceptance of your relatives and their nosy questions ("Isn't it about time for you to get a boyfriend? You're not getting any younger!")
Food coma's are pretty much guaranteed, so plan ahead by donning this graphic sweater. Complete with melting letters and vowels replaced by food items (a hamburger and a cupcake,) this sweater is as delicious as it is comfortable.
Trend Themes
1. Food Coma Fashion - Fashion industry can design and create clothing specifically for those who experience food comas during holiday feasts.
2. Food-inspired Apparel - Apparel and clothing companies can create designs inspired by our favorite food items.
3. Humorous Clothing - Clothing companies can create humorous designs that act as a conversation starter and have a wider reach on social media.
Industry Implications
1. Fashion - Fashion industry can continue to create unique designs with specific target audiences such as individuals who experience food comas.
2. Apparel - Apparel companies can collaborate with food and beverage establishments to sell food-inspired clothing and accessories.
3. Social Media - Social media platforms can be used to market the humorous clothing trend to a larger, Internet-savvy audience.
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