Flowers from Facebook Sends a Gift After You Wish a Friend Happy Birthday
Christopher DeLuca — July 24, 2011 — Social Media
The Flowers from Facebook concept is a simple one: every time you wish one your Facebook friends a happy birthday, a flower is sent to them. The idea, developed by two students from the Miami Ad School, is part of a project developed for 1-800-FLOWERS.
Flowers from Facebook is an ingenious business concept that brings back the lost charm of sending people flowers. I am sure that in no time this will be one of your favorite Facebook features.
Implications - Social media has become a pervasive part of many young people's lives. This idea, however, is looking for a greater connection between their digital and real world social networks. Companies should consider how to use social media to foster offline experiences.
Flowers from Facebook is an ingenious business concept that brings back the lost charm of sending people flowers. I am sure that in no time this will be one of your favorite Facebook features.
Implications - Social media has become a pervasive part of many young people's lives. This idea, however, is looking for a greater connection between their digital and real world social networks. Companies should consider how to use social media to foster offline experiences.
Trend Themes
1. Digital-physical Integration - Creating a connection between digital and real-world experiences through social media.
2. Social Media Engagement - Leveraging social media platforms to encourage offline interactions and experiences.
3. Personalized Gifting - Using data from social media to send personalized gifts and create meaningful connections.
Industry Implications
1. E-commerce - Incorporating social media features into e-commerce platforms to enhance user engagement and foster offline connections.
2. Floral and Gift Industry - Exploring ways to utilize social media data to personalize and enhance gift-giving experiences.
3. Digital Marketing - Utilizing social media channels for targeted marketing campaigns that bridge the gap between online and offline interactions.
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