Montreal's Hydroflora is Design-focused and Sustainable
Ellen Smith — February 5, 2021 — Business
Hydroflora is a Montreal-based floral brand with a focus on design and sustainability. This Valentine's Day, consumers everywhere are looking to gift their loved one's a gorgeous bouquet, but few people consider the environmental waste this can contribute to. In an effort to make cut flowers last longer, Hydroflora started offering dried bouquets, presenting an equally beautiful keepsake with a much-longer life.
The names of dried flower bouquets include 'Amethyst,' 'Capri,' 'Cloud' and 'Mikasa', presenting the consumer with a unique design option that's sure to impress. The beautiful arrangements can make a statement in one's home, serving as more than a temporary gift. What's more, is that these flowers serve as a more unique iteration of the classic gift idea.
Image Credit: Hydroflower
The names of dried flower bouquets include 'Amethyst,' 'Capri,' 'Cloud' and 'Mikasa', presenting the consumer with a unique design option that's sure to impress. The beautiful arrangements can make a statement in one's home, serving as more than a temporary gift. What's more, is that these flowers serve as a more unique iteration of the classic gift idea.
Image Credit: Hydroflower
Trend Themes
1. Sustainable Floral Design - Opportunity to disrupt the floral industry with sustainable and design-focused offerings.
2. Dried Flower Bouquets - The popularity of dried flower bouquets as a long-lasting alternative to cut flowers presents an opportunity for businesses to cater to this market.
3. Eco-friendly Gift Giving - Businesses that offer eco-friendly and sustainable gift options have a chance to disrupt the traditional gift-giving market.
Industry Implications
1. Floral Industry - The floral industry can shift towards sustainability and design-focused products to meet the growing demand.
2. Home Goods Industry - Dried bouquet arrangements can be marketed towards the home goods industry as a long-lasting and sustainable decor option.
3. Gift Industry - Businesses in the gift industry can incorporate more eco-friendly and sustainable options into their product offerings to appeal to conscious consumers.
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