'Flour to the People' is a Pun on a Popular Saying
Jamie Danielle Munro — August 2, 2014 — Lifestyle
References: jamesgrantdesign & packageinspiration
When James Grant was asked to design a packaging and overall concept for flour, a popular pun came to mind: "power to the people," and thus 'Flour to the People' was born.
The packaging keeps with this power-based aesthetic, featuring a clenched hand on the front which signals strength. Considering flour is used for so much when it comes to baking, it's a surprise that not more branding has been done on the product. Many packages look the same, so it's a relief to see flour packaging done in such a distinct manner (with a memorable name too). Behind the hand there are several lines drawn that resemble sunlight shining over a mountaintop in the early morning.
This design is sure to make people think differently about flour, and not accept it as just an average baking staple.
The packaging keeps with this power-based aesthetic, featuring a clenched hand on the front which signals strength. Considering flour is used for so much when it comes to baking, it's a surprise that not more branding has been done on the product. Many packages look the same, so it's a relief to see flour packaging done in such a distinct manner (with a memorable name too). Behind the hand there are several lines drawn that resemble sunlight shining over a mountaintop in the early morning.
This design is sure to make people think differently about flour, and not accept it as just an average baking staple.
Trend Themes
1. Power-based Packaging - The use of power-based aesthetics in packaging design is a disruptive innovation opportunity that can create a strong and memorable brand image.
2. Distinct Flour Packaging - Creating distinct and unique packaging for flour products presents a disruptive innovation opportunity to stand out in a crowded market.
3. Branding in Baking Staples - Innovative branding strategies for baking staples like flour offer disruptive innovation opportunities to redefine consumer perceptions and increase brand loyalty.
Industry Implications
1. Packaging Design - The packaging design industry can explore disruptive innovation opportunities by incorporating power-based aesthetics in various product categories.
2. Food & Beverage - In the food and beverage industry, creating distinct packaging for baking staples like flour can be a disruptive innovation opportunity to differentiate brands and attract customers.
3. Marketing & Advertising - The marketing and advertising industry can tap into disruptive innovation opportunities by reimagining branding strategies for baking essentials, such as flour, to create unique consumer experiences.
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