The Antoine Peters x Forbo 'Floor-Dress' Was Created for Dutch Design Week
Laura McQuarrie — November 1, 2016 — Art & Design
References: forbo-flooring.nl
For this year's Dutch Design Week, floor covering manufacturer Forbo teamed up with Dutch designer Antoine Peters for the creation of a unique patterned floorcoverings, as well as the 'Floor-Dress.'
Forbo's 'Flotex' is a standout flooring material that boasts the soft feel of a carpet, yet the sturdiness of a hard floor surface, making it exceptionally easy to clean and hygienic. At a first glance, the patterned Flotex floorcoverings that was designed by Peters looks like static from a TV screen, but upon closer inspection, it is revealed to be a series of black and white arrows that encourage those who step on it to consider their own movement.
The standout Floor-Dress was designed to look just like the flooring pattern and as described as part of the collaboration, "secretly the textile of the dress changes in to the Flotex floor."
Forbo's 'Flotex' is a standout flooring material that boasts the soft feel of a carpet, yet the sturdiness of a hard floor surface, making it exceptionally easy to clean and hygienic. At a first glance, the patterned Flotex floorcoverings that was designed by Peters looks like static from a TV screen, but upon closer inspection, it is revealed to be a series of black and white arrows that encourage those who step on it to consider their own movement.
The standout Floor-Dress was designed to look just like the flooring pattern and as described as part of the collaboration, "secretly the textile of the dress changes in to the Flotex floor."
Trend Themes
1. Patterned Floorcoverings - Disruptive innovation opportunity: Create customizable floorcoverings with unique patterns to add visual interest to interior spaces.
2. Soft Flooring Materials - Disruptive innovation opportunity: Develop new soft flooring materials that combine the comfort of carpet with the durability of hard floor surfaces.
3. Interactive Flooring Designs - Disruptive innovation opportunity: Design interactive flooring solutions that engage users and encourage them to consider their own movement.
Industry Implications
1. Floor Coverings - Disruptive innovation opportunity: Integrate technology into floor coverings to create unique experiences and functionalities.
2. Textile and Fashion - Disruptive innovation opportunity: Explore the fusion of textile and fashion by incorporating floor coverings into clothing designs.
3. Interior Design - Disruptive innovation opportunity: Collaborate with designers to create flooring solutions that seamlessly integrate with interior design aesthetics.
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