Flexible by Darren Goins Promotes Art and Activity
Meghan Young — June 26, 2013 — Art & Design
References: kickstarter & psfk
Venice Beach is one of those rare places known for its encouragement of outdoor workouts, which is only natural considering the all-year round hot weather and now Flexible by Darren Goins hopes to bring the same line of thinking to another city. Instead of targeting buff bodybuilders, however, it is made with children in mind.
A joint project with the Boys and Girls Club of Astoria, Queens, the Boys and Girls Club of Sunnyside, Queens, and the Department of Transportation New York City Urban Art program, as part of the pARTners program track, Flexible by Darren Goins could be regarded as a playground, but it is in actuality an interactive public art sculptural workout area. Encouraging exploration in a physical way, it is set to be installed during the first week of July 2013.
A joint project with the Boys and Girls Club of Astoria, Queens, the Boys and Girls Club of Sunnyside, Queens, and the Department of Transportation New York City Urban Art program, as part of the pARTners program track, Flexible by Darren Goins could be regarded as a playground, but it is in actuality an interactive public art sculptural workout area. Encouraging exploration in a physical way, it is set to be installed during the first week of July 2013.
Trend Themes
1. Outdoor Playground Workouts - Creating outdoor workout spaces for children is a trend that can disrupt the traditional indoor gym industry by promoting a healthier and more natural alternative to exercising.
2. Interactive Sculptural Workouts - Combining art and physical activity in public spaces is a trend that can disrupt the traditional concept of playgrounds by promoting engaging and imaginative ways of working out.
3. Collaborative Urban Art Programs - The collaboration between urban art programs, government institutions and non-profit organizations is a trend that can disrupt the traditional approach to public spaces by promoting more engaging and creative ways of designing and using them.
Industry Implications
1. Fitness Equipment - Fitness equipment manufacturers can take advantage of the trend of outdoor playground workouts by developing new lines of products specifically designed for children’s outdoor exercise.
2. Public Art - Public art organizations can take advantage of the trend of interactive sculptural workouts by collaborating with urban planners and architects to design more engaging and imaginative public spaces that promote physical activity and creativity.
3. Non-profit Organizations - Non-profit organizations can take advantage of the trend of collaborative urban art programs by partnering with government institutions and other organizations to promote community engagement and the revitalization of public spaces through art and physical activity.
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