Isabel Creates a Snack-Friendly Version of Its Canned Fish Options
Meghan Young — March 23, 2015 — Lifestyle
References: isabeltuna
The snackification of food in America continues strongly, involving more than just typical cheese and cracker variations -- flavored tuna being one of them. Healthy and delicious, this option has recently been explored by Isabel, a hugely popular brand in Spain that's making its way to an American market.
Available in three different options, the flavored tuna comes served in virgin olive oil, olive oil 'tonna' and good ol' water for those who want to remain as simple as possible. Easy to eat, especially with some crackers on hand, the flavored tuna ensures that people who need to snack throughout the day get as much nutrients as they can through a variety of options. The small packaging also makes them easy to tote around with.
Available in three different options, the flavored tuna comes served in virgin olive oil, olive oil 'tonna' and good ol' water for those who want to remain as simple as possible. Easy to eat, especially with some crackers on hand, the flavored tuna ensures that people who need to snack throughout the day get as much nutrients as they can through a variety of options. The small packaging also makes them easy to tote around with.
Trend Themes
1. Snackification of Food - The snackification trend can be a potential market for companies to innovate their products to make it more convenient and interesting for consumers.
2. Flavored Seafood Snacks - Flavored seafood snacks trend can provide an opportunity for seafood companies to develop their own flavored seafood products appealing to snack-hungry consumers.
3. Portable Nutrient-dense Foods - The demand for convenient yet nutrient-dense options created an opportunity for companies to develop more packaged food products that are easy to carry and consume.
Industry Implications
1. Canned Seafood Industry - Canned seafood industry has the opportunity to explore flavored options in their product line to attract new customers and stay ahead of competition.
2. Snack Industry - The snack industry can introduce new seafood snacks as a healthier alternative to traditional snacks like chips and candy.
3. Convenient Food Packaging Industry - The increasing demand for portable nutrient-dense foods creates a huge opportunity for the convenient food packaging industry to innovate packaging designs that are easily transportable and attractive to consumers.
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