ALDI is Launching Uniquely Flavored Salsas Like Blood Orange & Whiskey
Laura McQuarrie — July 25, 2019 — Lifestyle
Later this summer, ALDI will be releasing a line of non-alcoholic, booze-flavored salsas that integrate bold fruit flavors. The new products will be hitting store shelves in varieties like Blood Orange & Whiskey, Pineapple & Rum and Apple & Bourbon. These salsas have the potential to enhance a range of snacks and meals, including everything from slow-cooked meat dishes to pita chips.
The summery salsas are an August ALDI Find, which means that they will only be available for a limited time, or until supplies last.
While many adults are interested in moderated drinking experiences with low-alcohol and no-alcohol products, many are still open to exploring infused treats that range from boozy ice cream to condiments.
The summery salsas are an August ALDI Find, which means that they will only be available for a limited time, or until supplies last.
While many adults are interested in moderated drinking experiences with low-alcohol and no-alcohol products, many are still open to exploring infused treats that range from boozy ice cream to condiments.
Trend Themes
1. Booze-infused Food - The trend of incorporating alcoholic flavors in food products presents opportunities for the food and beverage industry to create unique and differentiated products.
2. Limited-edition Food Products - Limited-edition food products, such as the ALDI boozy salsas, create a sense of urgency among consumers to purchase, presenting opportunities for the food and retail industry to increase sales.
3. Moderate Options - Consumers who are interested in moderated drinking experiences present opportunities for the alcohol industry to develop and market low-alcohol and no-alcohol products.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of incorporating alcoholic flavors in food products to develop unique, differentiated, and premium products.
2. Retail - Limited-edition food products, such as the ALDI boozy salsas, can drive foot traffic and increase sales for retail stores.
3. Alcohol - The trend of moderated drinking experiences presents opportunities for the alcohol industry to develop and market low-alcohol and no-alcohol products that cater to consumers seeking healthier drinking options.
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