The Muscle Milk S’mores Protein Shake is a Limited Time Offering
Michael Hemsworth — August 27, 2024 — Lifestyle
References: musclemilk & foodbev
The Muscle Milk S’mores protein shake is the latest flavored beverage from the PepsiCo-owned brand that's crafted with the namesake campfire treat in mind to provide consumers with a delicious option to help fuel their lifestyle.
The protein shake is crafted with chocolate, marshmallow and graham cracker flavors in the mix, and is positioned as a great post-workout refreshment or a nutritious dessert option. The drink comes in an 11-ounce bottle with 170-calories, zero sugar and 25-grams of protein to give it a solid nutritional profile. The beverage is also fortified with vitamin A and D, calcium and fiber to further round out the nutritious nature of the drink.
Senior Marketing Director for Gatorade Marissa Pines commented on the Muscle Milk S’mores protein shake saying, "Fall is the perfect season to enjoy new flavours. With active adults seeking more protein, the limited-batch Muscle Milk S’mores Protein Shakes deliver a delicious s’mores taste with 25g of protein, all in a convenient grab-and-go package."
The protein shake is crafted with chocolate, marshmallow and graham cracker flavors in the mix, and is positioned as a great post-workout refreshment or a nutritious dessert option. The drink comes in an 11-ounce bottle with 170-calories, zero sugar and 25-grams of protein to give it a solid nutritional profile. The beverage is also fortified with vitamin A and D, calcium and fiber to further round out the nutritious nature of the drink.
Senior Marketing Director for Gatorade Marissa Pines commented on the Muscle Milk S’mores protein shake saying, "Fall is the perfect season to enjoy new flavours. With active adults seeking more protein, the limited-batch Muscle Milk S’mores Protein Shakes deliver a delicious s’mores taste with 25g of protein, all in a convenient grab-and-go package."
Trend Themes
1. Flavor-infused Protein Beverages - Tastefully integrating familiar flavors like s'mores into protein shakes redefines the standard for post-workout supplements and appeals to a broader consumer base.
2. Seasonal Nutrition Products - Introducing limited-time seasonal flavors as a part of nutritional products creates a sense of urgency and enhances the buying experience during specific times of the year.
3. Multi-functional Health Drinks - Combining the benefits of protein, vitamins, and fiber in a single beverage addresses consumers' growing demand for comprehensive health solutions in a convenient format.
Industry Implications
1. Sports Nutrition - Evolving from purely functional products to flavor-rich options, the sports nutrition industry is pushing the boundaries of traditional protein supplements.
2. Functional Beverages - Bridging the gap between nutrition and flavor, the functional beverage industry is capitalizing on the trend of combining health benefits with enjoyable tastes.
3. Seasonal Foods and Beverages - Launching limited-edition flavors tied to specific seasons, this industry is amplifying consumer engagement and driving more targeted sales.
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