McPhee's New Candy Canes Capture the Bitter, Grassy Taste of Kale
Laura McQuarrie — September 25, 2019 — Lifestyle
References: mcphee & candyindustry
Some of the most outrageously flavored candy canes by McPhee include options that taste like pizza or macaroni and cheese, as well as clams or slices of ham. For this holiday season, McPhee is adding to its offbeat seasonal candy assortment with an all-new variety—Kale Candy Canes.
The green and white candy canes promise to share all of the bitter, grassy flavors of the leafy green with none of the dietary benefits. While the festively colored candy canes will make a perfect addition to holiday decor, they also offer an offbeat way for people to get in the spirit with the taste of a popular superfood.
Like other novelty candy canes from McPhee, the Kale Candy Canes are packaged in a box that depicts a personified character.
The green and white candy canes promise to share all of the bitter, grassy flavors of the leafy green with none of the dietary benefits. While the festively colored candy canes will make a perfect addition to holiday decor, they also offer an offbeat way for people to get in the spirit with the taste of a popular superfood.
Like other novelty candy canes from McPhee, the Kale Candy Canes are packaged in a box that depicts a personified character.
Trend Themes
1. Novelty Candy Canes - Exploring unconventional and unique flavors for candy canes offers the opportunity for disruptive innovation in the confectionery industry.
2. Flavor Innovation - Developing new and unusual flavors like kale in candy canes allows for disruptive innovation in the flavoring industry.
3. Alternative Food Trends - Utilizing popular superfoods like kale in unexpected ways, such as kale-flavored candy canes, presents disruptive innovation opportunities in the alternative food market.
Industry Implications
1. Confectionery - The confectionery industry can explore unconventional flavors like kale in candy canes to create unique offerings for consumers.
2. Flavoring - The flavoring industry can innovate by developing new and unusual flavors, such as kale, for various food products, including candy canes.
3. Alternative Food - The alternative food market can embrace alternative ingredients like kale to create unexpected and unique products like kale-flavored candy canes.
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