The Archie McPhee Hamdy Canes Call to Mind Holiday Dinners
Michael Hemsworth — November 30, 2021 — Marketing
References: perpetualkid & thegreenhead
The Archie McPhee Hamdy Canes are a peculiar take on the classic peppermint candy that will provide consumers young and old alike with a way to shake up their holiday traditions. The candy comes in packs of six red-and-white striped candy canes, which are infused with the flavor of a smoked ham that might be served during a Christmas or holiday celebration. The disguised design of the candy canes makes them appear as a conventional holiday treat and are perfect for being swapped out as a prank for unsuspecting family or friends to eat.
The Archie McPhee Hamdy Canes update a classic seasonal treat and, while intended as a prank, could find a niche number of consumers who favor them over the minty original.
The Archie McPhee Hamdy Canes update a classic seasonal treat and, while intended as a prank, could find a niche number of consumers who favor them over the minty original.
Trend Themes
1. Alternative Flavor Candy Canes - The trend of unorthodox flavors of candy canes presents opportunities for companies to differentiate themselves from competitors and appeal to consumers looking for something new and unique.
2. Holiday Prank Gifts - The rise in popularity of holiday prank gifts presents an opportunity for companies to capitalize on this trend and create products that cater to those looking for ways to add humor and surprise to their holiday celebrations.
3. Disguised Food Products - The increasing demand for disguised food products, such as the Hamdy Canes, presents opportunities for companies to create products that offer an element of surprise and differentiate themselves from competitors.
Industry Implications
1. Candy Industry - The candy industry can explore alternative flavors and experiment with new and unique candy cane flavors to appeal to consumers looking for something different.
2. Gifting and Novelty Industry - The gifting and novelty industry can create more holiday prank gifts and capitalize on the rise in popularity of this trend to increase sales during the holiday season.
3. Food and Beverage Industry - The food and beverage industry can take advantage of the disguised food trend by creating products that offer a unique and unexpected taste to consumers looking for something different.
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