This Brand Produces Flattering Shapewear for Women of All Sizes
Katherine Pendrill — January 27, 2016 — Fashion
References: shopjeweltoned & bustle
'Jewel Toned' is changing the body shaping industry by making flattering shapewear for women of all sizes. Although shapewear has traditionally be associated with body shaming and unrealistic beauty standards, this company is making the garment more body positive.
Jewel Toned specializes in producing flattering shapewear that celebrates rather than tries to hide a women's natural figure. The products are available in sizes S through XL, with plans for extended sizing in the near future. Each garment features bright and fun design that helps women feel confident while wearing shapewear. As the company states on its website: "You won't find any nude grandma garments in the collection, but you will find shapewear that's bold, comfortable, fun, and designed to help you create your own style."
The body positive shapewear from Jewel Toned meets a growing demand for clothing that celebrates women's natural beauty.
Jewel Toned specializes in producing flattering shapewear that celebrates rather than tries to hide a women's natural figure. The products are available in sizes S through XL, with plans for extended sizing in the near future. Each garment features bright and fun design that helps women feel confident while wearing shapewear. As the company states on its website: "You won't find any nude grandma garments in the collection, but you will find shapewear that's bold, comfortable, fun, and designed to help you create your own style."
The body positive shapewear from Jewel Toned meets a growing demand for clothing that celebrates women's natural beauty.
Trend Themes
1. Body Positive Shapewear - Jewel Toned is disrupting the body shaping industry by producing flattering shapewear that celebrates women's natural beauty.
2. Extended Sizing - Jewel Toned's plans for extended sizing in their shapewear line tap into the trend of inclusivity and cater to a wider range of body types.
3. Bold and Fun Design - Jewel Toned's use of bright and fun designs in their shapewear offers a disruptive innovation opportunity to make the garment more fashionable and appealing.
Industry Implications
1. Fashion - Jewel Toned's body positive shapewear is revolutionizing the fashion industry by challenging traditional beauty standards and embracing the diversity of women's bodies.
2. Retail - The growing demand for body positive shapewear presents an opportunity for retail businesses to cater to a wider customer base and tap into the rising body positivity movement.
3. Apparel Manufacturing - The trend of extended sizing in shapewear opens up new innovation possibilities for apparel manufacturers to create more size-inclusive products and address the diverse needs of consumers.
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