Flair Fashiontag Helps Fashionistas Get Inspiration From Facebook
Katherinev123 — June 26, 2012 — Marketing
References: apps.facebook & duvalguillaume
If you are a street style-lover who is consistently inspired by the clothes and accessories worn by other people, then you will love the Flair Fashiontag app. The innovative style app, created by agency Duval Guillaume, Brussels, for the Belgium fashion magazine Flair, is a handy little tool that allows users to tag stylish outfits, not friends, on Facebook.
To use the Flair Fashiontag app, you just have to 'Like' the magazine's Facebook page. Once you have access to the application, you can tag your friends' clothing and accessories. Once you tag something, a message is posted on your friend's Facebook wall that asks her where she purchased the items she is wearing in the photo. What's more, each Flair Fashiontag will become part of a Facebook gallery, and every week Flair will choose the best tags to feature in the magazine itself.
To use the Flair Fashiontag app, you just have to 'Like' the magazine's Facebook page. Once you have access to the application, you can tag your friends' clothing and accessories. Once you tag something, a message is posted on your friend's Facebook wall that asks her where she purchased the items she is wearing in the photo. What's more, each Flair Fashiontag will become part of a Facebook gallery, and every week Flair will choose the best tags to feature in the magazine itself.
Trend Themes
1. Mobile Fashion Apps - Opportunity for developing mobile applications that allow users to tag and share stylish outfits.
2. Social Shopping - Potential for combining social media and shopping by enabling users to inquire about and purchase items worn by others.
3. Crowdsourced Fashion Inspiration - Disruptive innovation opportunity to create platforms that crowdsource fashion inspiration from social media users.
Industry Implications
1. Fashion Technology - Opportunity for fashion-tech companies to develop innovative tools and applications that enhance the fashion shopping experience.
2. Social Media - Potential for social media platforms to integrate shopping functionalities and leverage user-generated content for fashion inspiration.
3. Publishing - Disruptive innovation opportunity for fashion magazines to incorporate social media tags and user-generated content into their print and digital publications.
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