Needs & Wants Makes Lightly Sweetened Cascara Botanical Sparkling Teas
Laura McQuarrie — November 21, 2022 — Lifestyle
References: drinkneedsandwants & sprudge
Slingshot Coffee Co. launched Needs & Wants as a sister brand sharing lightly sweetened and caffeinated sparkling beverages and its newest launch introduces caffeinated sparkling teas. Peach Mint, Citrus Elderflower, Blueberry Jasmine and Blackberry Hibiscus are the four new refreshing flavors that combine cascara and fruit juice with botanicals and bubbles.
The nutrient-dense and antioxidant-packed beverages share a boost from 40mg of caffeine with just 40 calories and about five grams of sugar. The energizing drinks take the form of sparkling superfruit teas and they're aimed at health-conscious consumers who are interested in tending to their daily immunity, stress levels and digestive health.
Ready-to-drink cascara beverages spotlight an ingredient that's a by-product of the coffee-making process that is not only beneficial to the body but also good for the environment and coffee farmers.
The nutrient-dense and antioxidant-packed beverages share a boost from 40mg of caffeine with just 40 calories and about five grams of sugar. The energizing drinks take the form of sparkling superfruit teas and they're aimed at health-conscious consumers who are interested in tending to their daily immunity, stress levels and digestive health.
Ready-to-drink cascara beverages spotlight an ingredient that's a by-product of the coffee-making process that is not only beneficial to the body but also good for the environment and coffee farmers.
Trend Themes
1. Caffeinated Sparkling Beverages - Opportunity for cafes and specialty stores to offer lightly sweetened, unique sparkling beverage options for health-conscious consumers.
2. Superfruit Tea - Opportunity for innovative tea companies to offer antioxidant-rich and caffeinated sparkling tea options to consumers interested in daily immunity and stress relief.
3. Upcycled Ingredients - Opportunity for eco-minded beverage companies to incorporate by-products of other industries, such as cascara, to create nutrient-dense beverages and reduce waste.
Industry Implications
1. Beverage - Opportunity for established beverage companies to explore lightly sweetened, sparkling tea options as a new avenue for expanding their product offerings.
2. Cafe - Opportunity for cafes and specialty stores to differentiate themselves by offering unique, lightly sweetened and caffeinated sparkling beverage options.
3. Health and Wellness - Opportunity for health and wellness companies to incorporate nutrient-dense and antioxidant-rich beverages like caffeinated sparkling teas into their product offerings.
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