Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Snackable Protein Pretzels

Clean the Sky - Positive Eco Trends & Breakthroughs

Lenny & Larry's FITZELS Share 18 Grams of Protein Per 3-Ounce Bag

— March 8, 2024 — Lifestyle
Lenny & Larry's FITZELS is a bold new protein snack for pretzel lovers that's ready to take on the go. These nutritious snacks satisfy with crunchy textures, salty-savory flavors and 18 grams of protein in every three-ounce bag.

These protein pretzels deliver the building blocks for strong muscles and energize with complex carbs to support active individuals who want something different than the sweet, protein-rich bars and cookies that Lenny & Larry's is best known for.

These baked protein pretzels are being introduced by the brand in a trio of flavors that includes saucy tomato-basil Pizza Palooza, peppery Boujie Mustard and Everything Bagel. Like other snacks from the brand, FITZELS are Certified Vegan, and Non-GMO Project Verified, soy-free and made without high fructose corn syrup or artificial sweeteners.
Trend Themes
1. Protein-infused Snacks - The rise of protein-infused snacks like Lenny & Larry's FITZELS presents an opportunity for brands to cater to health-conscious consumers seeking convenient, high-protein options beyond bars and shakes.
2. Alternative Flavor Combinations - Innovative flavor combinations such as Pizza Palooza, Boujie Mustard, and Everything Bagel in protein pretzels indicate a shift towards more adventurous and satisfying snack experiences.
3. Plant-based Protein Innovations - Brands embracing plant-based protein sources in snacks like FITZELS signal a growing market for vegan-friendly protein alternatives that appeal to a wider audience.
Industry Implications
1. Health Food Industry - The health food industry can capitalize on the demand for protein-rich snacks by developing innovative products that merge nutrition and convenience for on-the-go consumers.
2. Snack Industry - The snack industry can explore unconventional flavor profiles and ingredient combinations to create unique, protein-packed snack options that cater to diverse taste preferences and dietary needs.
3. Plant-based Food Sector - The plant-based food sector has an opportunity to expand its consumer base by offering more plant-powered protein snacks like FITZELS that align with modern dietary preferences and ethical considerations.
3.4
Score
Popularity
Activity
Freshness