The Fishlove Campaign Gets Naked to Stop Overfishing
Meghan Young — January 11, 2013 — Naughty
References: fishlove & fastcoexist
Taking a page from the publicity book of PETA, the Fishlove campaign has enlisted a troop of celebrities, many of which are British, to pose naked alongside a variety of different sea creatures. Effectively and quite erotically bringing attention to the act of overfishing, the Fishlove campaign makes a bold statement.
From squid and starfish to crabs and tuna, the Fishlove campaign attempts to bring awareness to the devastating effects the fishing industry has on aquatic life. With the help of Ben Kingsley, Lizzy Jagger and more, Japanese restauranteur Nicholas Röhl and Greta Scacchi hope to make a difference before marine life disappears completely by the middle of this century, as scientists predict.
The Fishlove campaign asks viewers to support Ocean2012, an advocacy group working to bring more sustainable fishing practices into law in the E.U.
From squid and starfish to crabs and tuna, the Fishlove campaign attempts to bring awareness to the devastating effects the fishing industry has on aquatic life. With the help of Ben Kingsley, Lizzy Jagger and more, Japanese restauranteur Nicholas Röhl and Greta Scacchi hope to make a difference before marine life disappears completely by the middle of this century, as scientists predict.
The Fishlove campaign asks viewers to support Ocean2012, an advocacy group working to bring more sustainable fishing practices into law in the E.U.
Trend Themes
1. Celebrity Activism - Leveraging the influence of celebrities to draw attention to social and environmental issues such as overfishing.
2. Visual Campaigns - Using provocative and visually impactful campaigns to raise awareness about environmental concerns like overfishing.
3. Sustainable Fishing - Promoting the adoption of more environmentally-friendly fishing practices to ensure the preservation of marine life.
Industry Implications
1. Environmental Advocacy - Creating opportunities for organizations focused on protecting the environment and raising awareness about issues like overfishing.
2. Aquatic Conservation - Developing innovative solutions and practices to preserve and restore the health of our marine ecosystems.
3. Seafood Industry - Encouraging the seafood industry to adopt sustainable fishing methods to address consumer demand for ecologically responsible products.
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