Fish Club Wine Uses Packaging to Explore Wine and Fish Pairings
Justin Lam — May 24, 2018 — Lifestyle
References: backbonebranding & packagingoftheworld
Designed to create a distinct brand identity and showcase the pairings of wine and seafood, Fish Club Wine features unique packaging that immediately warrants a second look. Created by the design team at Backbone Branding, these wine bottles were built to look like fish but also echo design elements of simplicity and bold stylings.
To create the unique Fish Club Wine, a special technique was used to print designs on mirror metallic papers. The use of this material allows the packaging to resemble a fish silhouette, albeit in an incredibly stylized way. The fish-inspired wrappers are hand-placed on the bottles in a way that still shows the wine in each bottle. The packaging is currently featured on three expressions of Fish Club Wine, including its red, white and rose.
To create the unique Fish Club Wine, a special technique was used to print designs on mirror metallic papers. The use of this material allows the packaging to resemble a fish silhouette, albeit in an incredibly stylized way. The fish-inspired wrappers are hand-placed on the bottles in a way that still shows the wine in each bottle. The packaging is currently featured on three expressions of Fish Club Wine, including its red, white and rose.
Trend Themes
1. Seafood/wine Pairing - There is an opportunity for wine and seafood industries to collaborate and market their products as a pair using unique packaging designs.
2. Mirror Metallic Packaging - Companies in various industries, such as cosmetics or luxury goods, can incorporate the use of metallic packaging to create visually striking products.
3. Creative Product Packaging - There is a growing demand for unique and visually appealing product packaging that can set a brand apart from competitors.
Industry Implications
1. Wine - Wineries can explore creative packaging design opportunities to showcase their products and create a unique brand identity.
2. Seafood - Seafood restaurants and suppliers can collaborate with wineries to market their products as a paired experience using unique packaging designs.
3. Printing and Packaging - Printing and packaging companies can offer mirror metallic paper packaging options for various industries to create visually striking products.
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