TBWA Italy's First Floor Under Campaign Respects Creative Expression
Meghan Young — May 15, 2011 — Marketing
I don't think there could have been a better way, both creatively and craftily speaking, of course, to create anti-piracy posters such as those seen in the First Floor Under ad campaign than with strategically placed CDs. I mean, it really drives the point that not only should artistic expression be respected, but also that the era of CDs did just that.
Conceived and executed by TBWA Italy, the First Floor Under ad campaign centers around six posters, each of which depicts a different musical icon such as Bob Marley, Jimi Hendrix, Aerosmith and Elvis. According to Fubiz, these posters were also rendered into stop-motion animation, which would really make this First Floor Under ad campaign rock out, that's for sure.
Conceived and executed by TBWA Italy, the First Floor Under ad campaign centers around six posters, each of which depicts a different musical icon such as Bob Marley, Jimi Hendrix, Aerosmith and Elvis. According to Fubiz, these posters were also rendered into stop-motion animation, which would really make this First Floor Under ad campaign rock out, that's for sure.
Trend Themes
1. Anti-piracy Posters - The use of strategically placed CDs to create anti-piracy posters presents a disruptive innovation opportunity in the fight against intellectual property theft.
2. Respecting Creative Expression - The First Floor Under ad campaign highlights the importance of respecting artistic expression, opening up avenues for disruptive innovation in promoting copyright protection.
3. Animated Advertising - The incorporation of stop-motion animation in the First Floor Under ad campaign showcases the potential for disruptive innovation in captivating and engaging advertising campaigns.
Industry Implications
1. Advertising - The First Floor Under ad campaign demonstrates disruptive innovation opportunities in creating impactful and memorable advertising campaigns.
2. Music - The use of musical icons in the First Floor Under ad campaign presents an opportunity for disruptive innovation in promoting copyright protection within the music industry.
3. Intellectual Property Protection - The First Floor Under ad campaign highlights the need for disruptive innovation in the field of intellectual property protection, particularly in combating piracy and unauthorized use of creative works.
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