This Firenze Pasta Brand's Packaging is Inspired by Tuscany
Rebecca Byers — November 10, 2015 — Marketing
References: packagingoftheworld
Villa Sammichele is a Firenze pasta brand offering a wide range of quality pasta products made in Italy. Aimed at creating a line that served as ambassadors of the countries food culture, the Villa Sammichele range is packaged in a series of delicately designed paper and plastic by Alvarez Juana.
The print campaign for the brand speak to the premium put on quality products through high-quality aerial images of the Tuscan landscape that inspire thoughts of delicious, authentic cuisine. In addition to each product being manufactured in Italy, every ingredient that goes into the product has also been produced in Italy.
The packaging design uses a topographical map of Florence as the unifying theme within the range of designs, which vary in color and material.
The print campaign for the brand speak to the premium put on quality products through high-quality aerial images of the Tuscan landscape that inspire thoughts of delicious, authentic cuisine. In addition to each product being manufactured in Italy, every ingredient that goes into the product has also been produced in Italy.
The packaging design uses a topographical map of Florence as the unifying theme within the range of designs, which vary in color and material.
Trend Themes
1. Quality Pasta Products - There is an opportunity for brands to differentiate themselves by emphasizing the quality of their pasta products, similar to Villa Sammichele.
2. Authentic Food Culture - Creating packaging and marketing campaigns that highlight the authentic food culture of a specific region, such as Tuscany, can resonate with consumers looking for a genuine culinary experience.
3. Premium Packaging Design - Innovative packaging designs that incorporate unique themes, like topographical maps or aerial images, can create a premium and visually appealing brand identity.
Industry Implications
1. Food and Beverage - Food brands can leverage the trend of emphasizing quality and authenticity to capture the attention of discerning consumers.
2. Packaging Design - The demand for unique and visually appealing packaging designs presents opportunities for packaging design companies to collaborate with food brands.
3. Print Advertising - Print campaigns that showcase beautiful imagery and emphasize the premium quality of products can be an effective marketing strategy for food brands.
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