When Regular Tennis Becomes Too Freakin' Boring
Jeremy Gutsche — May 18, 2009 — Lifestyle
References: trendhunter
Fireball tennis is the perfect answer to all those who find themselves thinking that regular tennis is too boring.
Basically, you take a medium paced game, and you crank it up with fire (and incidentally, these instructions work well for almost anything).
YouTube features several videos of young teens endangering their tennis rackets, but I liked this one the best because they were actually both decent nighttime flaming tennis players.
Implications - Shoppers in the modern-age are only attracted to the most shocking products. Unconventional elements in everyday items are appealing to consumers looking to make the most cutting-edge purchases. Companies could focus on this desire for a surprise aspect in order to attract a wider audience.
Basically, you take a medium paced game, and you crank it up with fire (and incidentally, these instructions work well for almost anything).
YouTube features several videos of young teens endangering their tennis rackets, but I liked this one the best because they were actually both decent nighttime flaming tennis players.
Implications - Shoppers in the modern-age are only attracted to the most shocking products. Unconventional elements in everyday items are appealing to consumers looking to make the most cutting-edge purchases. Companies could focus on this desire for a surprise aspect in order to attract a wider audience.
Trend Themes
1. Fireball Tennis - Taking traditional sports and adding unconventional elements to make them more exciting can attract a wider audience and create a unique selling point for businesses.
2. Nighttime Sports - Creating sports that are specifically designed to be played at night can provide new and exciting ways for athletes to engage in physical activity while standing out from the crowd.
3. Extreme Sports - Taking traditional sports and pushing them to the limits can attract a younger, thrill-seeking demographic to physical activity and create new opportunities for marketing and sponsorship deals.
Industry Implications
1. Sports Apparel Industry - Incorporating new and unconventional elements into sports clothing and equipment can attract a wider audience and increase sales.
2. Entertainment Industry - Creating nighttime sports that are visually stunning and exciting can appeal to a wider audience and create new opportunities for sponsorship and advertising deals.
3. Sports Marketing Industry - Developing marketing campaigns around extreme and unconventional sports can attract a younger, thrill-seeking demographic and create new opportunities for brand partnerships and sponsorships.
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