The Filarmonica Joven de Colombia Campaign Promotes Passion & Inspiration
Meghan Young — October 1, 2013 — Marketing
References: laresistenciastudio & ibelieveinadv
The Filarmonica Joven de Colombia ad campaign is all about musical 'passion and inspiration,' as the tag line reads. It sets out a few surreal scenes in which common instruments such as a piano, violin and trombone have become a floating urban island in which every segment of life feeds one's creative musical talent.
Conceived and executed by Resistencia Studio, an ad agency based in Bogota, Colombia, the Filarmonica Joven de Colombia ad campaign was art directed and illustrated by Camilo Marin with creative direction and copy writing by Armando Rico. Beautiful to behold, it will encourage people to take in their surroundings with fresh eyes. Anything around them can inspired a person's next musical project.
Conceived and executed by Resistencia Studio, an ad agency based in Bogota, Colombia, the Filarmonica Joven de Colombia ad campaign was art directed and illustrated by Camilo Marin with creative direction and copy writing by Armando Rico. Beautiful to behold, it will encourage people to take in their surroundings with fresh eyes. Anything around them can inspired a person's next musical project.
Trend Themes
1. Musical Inspiration Advertising - Opportunity for ad agencies to create campaigns that inspire musicians to find creative inspiration in their surroundings.
2. Surreal Urbanism Imagery - Opportunity for artists and designers to create surrealistic urban landscapes that depict everyday objects in new and imaginative ways.
3. Multisensory Marketing - Opportunity for marketers to create ads that engage multiple senses, such as hearing and sight, to create a fully immersive experience for the consumer.
Industry Implications
1. Advertising - This trend presents an opportunity for ad agencies, copywriters, and creative directors to develop new campaigns that inspire artists.
2. Art and Design - This trend presents an opportunity for artists and designers to explore new ways of representing urban landscapes in advertising.
3. Marketing - This trend presents an opportunity for marketers to create innovative, multisensory ad campaigns that engage their target audience.
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