MCA Chicago Unveils the Figures of Speech Collection by Virgil Abloh
MCA Chicago works in collaboration with Virgil Abloh on an updated iteration of the Figures of Speech collection, touching up the familiar products in a neon color palette. The range stays true to the designer's stylistic language, dropping three silhouettes in total -- a tee and two hat options.
The graphics that adorn the streetwear staples recall Off-White's design language as the two caps are decorated in the brand's iconic Arrow emblem at the front. The graphic tee features an architectural background printed on the front, representing a schematic blueprint design. The AMO print on the front recalls Samir Bantal, who is the OMA architectural firm's director. All of the pieces in the collection are finished with a bright orange branded patch accent that reads 'Abloh.'
The graphics that adorn the streetwear staples recall Off-White's design language as the two caps are decorated in the brand's iconic Arrow emblem at the front. The graphic tee features an architectural background printed on the front, representing a schematic blueprint design. The AMO print on the front recalls Samir Bantal, who is the OMA architectural firm's director. All of the pieces in the collection are finished with a bright orange branded patch accent that reads 'Abloh.'
Trend Themes
1. Neon Tonal Streetwear - The trend for neon tonal streetwear presents an opportunity for fashion entrepreneurs to offer updated iterations of classic products with new color palettes.
2. Architectural Graphics - The trend for architectural graphics on streetwear staples creates an opportunity for designers to experiment with new ways of incorporating schematics and blueprints into their designs.
3. Orange Branded Accents - The trend for bright orange branded accents on streetwear presents an opportunity for designers to explore the use of bold colors and eye-catching accents on their products.
Industry Implications
1. Fashion - The fashion industry can benefit from the neon tonal streetwear trend by creating new collections that incorporate bold colors and updated designs into classic products.
2. Graphic Design - The trend for architectural graphics on streetwear staples presents an opportunity for graphic designers to collaborate with fashion brands and create unique products featuring schematics and blueprints.
3. Branding and Marketing - The trend for bold, branded accents on streetwear staples offers an opportunity for branding and marketing professionals to experiment with bold colors and eye-catching accents in their campaigns and product designs.
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