été Joins VERDY on the Bridge to the Next Generation Design
Amy Duong — December 19, 2022 — Art & Design
References: omakase.in & hypebeast
Natsuko Shoji's world-known restaurant in Tokyo été works in collaboration with artist VERDY on the new collaborative design dubbed the 'Bridge to the Next Generation.' It highlights an Arita-yaki porcelain material and the traditional craftsmanship that has been around for the past 400 years and is a notable specialty of Saga Prefecture in Kyūshū.
The inspiration behind the design nods to its precious collaborations with chocolate boxes. The Arita porcelain box is designed in the shape of a bitten heart and has a bright green glazed finish. The boxes are also detailed with “Fleurs d’été" along the front face of the design. The interior is marked with "Made with Love" -- both of which are done in a contrasting gold tone against the green base.
Image Credit: été, VERDY, hypebeast, omakase.in
The inspiration behind the design nods to its precious collaborations with chocolate boxes. The Arita porcelain box is designed in the shape of a bitten heart and has a bright green glazed finish. The boxes are also detailed with “Fleurs d’été" along the front face of the design. The interior is marked with "Made with Love" -- both of which are done in a contrasting gold tone against the green base.
Image Credit: été, VERDY, hypebeast, omakase.in
Trend Themes
1. Collaborative Design - The trend for collaborative design increases as more industries see the value in combining traditional craftsmanship with contemporary art.
2. Sustainable Materials - The trend for sustainable materials grows as consumers become more conscious of the environmental impact of their purchases.
3. Luxury Food Packaging - The trend for luxury food packaging expands to include unique and creative shapes that add value to the product.
Industry Implications
1. Art and Design - Opportunities for disruptive innovation in art and design include collaborations between traditional craftsmen and contemporary artists to create unique and modern products.
2. Food and Beverage Packaging - Innovative and sustainable packaging solutions can be developed for luxury food and beverage products to increase their market appeal and value.
3. Luxury Goods - Luxury brands can incorporate unique and creative packaging designs to differentiate their products from competitors and increase their perceived value.
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