The Old El Paso Fiesta Twists Come in Three Flavors
Michael Hemsworth — October 21, 2022 — Lifestyle
References: oldelpaso & snackandbakery
The Old El Paso Fiesta Twists snacks are part of the brand's foray into the snack world to offer consumers way to enjoy some of their favorite Tex-Mex cuisine flavors in a new way. The snacks come in three flavors including Zesty Ranch, Quest and Cinnamon Churro, which are each crafted with corn twists blasted with their respective flavor. The snack was developed with consumer research and testing in mind, which influenced the twist shape, crunchy texture and Southwestern cuisine-inspired flavors.
The Old El Paso Fiesta Twists are being launched with the help of Olympian Shaun White who commented on the products saying, "I grew up eating Old El Paso for taco night so it’s a dream come true to help them introduce the new Fiesta Twists. Whether I’m twisting on the snowboard or skateboard, they’re the perfect snack to enjoy my favorite Tex-Mex flavors.”
The Old El Paso Fiesta Twists are being launched with the help of Olympian Shaun White who commented on the products saying, "I grew up eating Old El Paso for taco night so it’s a dream come true to help them introduce the new Fiesta Twists. Whether I’m twisting on the snowboard or skateboard, they’re the perfect snack to enjoy my favorite Tex-Mex flavors.”
Trend Themes
1. Tex-mex Snack Innovations - Other snack brands can create new twists on classic Tex-Mex flavors and use consumer insights to inform the product development process.
2. Celebrity Endorsements for Snacks - Other snack brands could partner with influencers or celebrities to promote and market their new product offerings.
3. Cultural-inspired Snack Food - Snack brands could explore other regional or international flavors and trends to develop distinctive and unique snack products.
Industry Implications
1. Snack Food Industry - Companies can invest in consumer research and testing to create new and exciting snack products that align with specific cultural or regional cuisines.
2. Food Retail Industry - Retailers could expand their snack offerings to cater to consumers' desire for unique and innovative flavor profiles.
3. Celebrity Marketing Industry - Marketing agencies could invest in a new model where celebrity endorsements are leveraged in rebranding efforts of new or existing snack products.
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