Veso's Eclipse Pushes the Boundaries of Flavor
Laura McQuarrie — January 6, 2023 — Lifestyle
References: drinkveso & thespiritsbusiness
Vesto launched its Eclipse modern aperitifs to push the boundaries of flavor with two products, Alpine and Bitter Citrus. The experimental aperitifs each pay homage to the complexity of different spirits and cocktails, with the Alpine being influenced by London Dry gin and the Bitter Citrus being an ode to a Nonino or Campari.
These limited-release products pay tribute to their original inspirations while also remaining entirely original on their own. 300 bottles of Bitter Citrus were produced with "a punch of bitter and citrus flavors" and 300 bottles of Alpine were produced with notes of juniper, fennel, coriander, a hint of pepper and notes of citrus. Both modern aperitifs have sold out since their launch, offering a unique way for adults to enjoy the products on their own, over ice or with tonic or sparling water.
These limited-release products pay tribute to their original inspirations while also remaining entirely original on their own. 300 bottles of Bitter Citrus were produced with "a punch of bitter and citrus flavors" and 300 bottles of Alpine were produced with notes of juniper, fennel, coriander, a hint of pepper and notes of citrus. Both modern aperitifs have sold out since their launch, offering a unique way for adults to enjoy the products on their own, over ice or with tonic or sparling water.
Trend Themes
1. Innovative Aperitifs - Vesto's Eclipse series is an example of challenging traditional flavor norms to create unique and innovative aperitifs.
2. Limited-release Products - Creating limited-release modern aperitifs opens the door to exclusivity and increased demand among consumers.
3. Experimental Mixology - The complex flavor profiles of Vesto's Eclipse aperitifs highlight the potential for experimentation and creativity in mixology.
Industry Implications
1. Alcohol & Spirits - The alcohol and spirits industry can benefit from creating unique, limited-release products that challenge traditional flavor profiles and capture the interest of consumers.
2. Hospitality - The hospitality industry can use Vesto's Eclipse aperitifs as a template for creating signature cocktails that offer unique and complex flavors to guests.
3. Beverage Manufacturing - Beverage manufacturers can benefit from investing in innovative flavor formulations for aperitifs and other non-alcoholic beverages to capture a new and growing market.
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