The Hurly Burly Fermented Cabbage is Vibrantly Packaged
Michael Hemsworth — February 23, 2017 — Lifestyle
References: middaystudio & thedieline
Aiming to make a traditionally simple product pop off the shelves, the Hurly Burly fermented cabbage branding is created with a distinct focus on color blocking and bold visual aesthetics.
The packaging for Hurly Burly is the design work of the Midday agency and positions the product as being somewhat carefree and youthful, which diverts from existing perceptions of fermented cabbage.
Being that fermented foods have grown significantly in popularity over the course of the past several years, the Hurly Burly branding reflects the vibrant new life that has been breathed into the food. The clear jars used with the Hurly Burly packaging allow the rich color of the cabbage to be seen immediately to be used as part of the branding effect.
The packaging for Hurly Burly is the design work of the Midday agency and positions the product as being somewhat carefree and youthful, which diverts from existing perceptions of fermented cabbage.
Being that fermented foods have grown significantly in popularity over the course of the past several years, the Hurly Burly branding reflects the vibrant new life that has been breathed into the food. The clear jars used with the Hurly Burly packaging allow the rich color of the cabbage to be seen immediately to be used as part of the branding effect.
Trend Themes
1. Color Blocking - Disruptive innovation opportunity: Explore color blocking techniques in packaging design to create visually striking and attention-grabbing products.
2. Youthful Branding - Disruptive innovation opportunity: Challenge traditional perceptions of products by infusing youthful and carefree branding to attract a new audience.
3. Transparent Packaging - Disruptive innovation opportunity: Utilize transparent packaging to showcase the natural colors and characteristics of the product for enhanced visual appeal.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Embrace vibrant and visually appealing packaging designs to differentiate products within the competitive food packaging industry.
2. Fermented Foods - Disruptive innovation opportunity: Rebrand fermented foods with modern and colorful packaging to attract a wider consumer base and translate to increased sales.
3. Design Agencies - Disruptive innovation opportunity: Collaborate with forward-thinking design agencies to create fresh and unique packaging concepts that capture consumer attention and drive sales.
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