‘Female Armor Sucks' Mocks Fantasy Genre Fanboys
Jason Soy — June 30, 2011 — Pop Culture
References: collegehumor & fashionablygeek
If you’ve ever played a fantasy role-playing game, you’ll notice that the female characters and male characters dress in highly different protective gear, and that’s exactly what this College Humor ‘Female Armor Sucks’ video is poking fun at.
As standard practice in the gaming world, male game avatars are usually adorned in hulking armor which makes them much more intimidating to onlookers while female game avatars usually end up wearing skimpy, highly un-functional gear that’s meant to titillate the eyes more so than to offer any plausible protection. Long story short, and as the title of this video suggests, ‘Female Armor Sucks.’ Well, for females anyways.
Implications - Sexualized objectification is now being frowned upon by consumers as North American society moves towards a more egalitarian mode of social equality. Corporations looking to convey themselves as progressive and forward-thinking should utilize politically correct advertising campaigns.
As standard practice in the gaming world, male game avatars are usually adorned in hulking armor which makes them much more intimidating to onlookers while female game avatars usually end up wearing skimpy, highly un-functional gear that’s meant to titillate the eyes more so than to offer any plausible protection. Long story short, and as the title of this video suggests, ‘Female Armor Sucks.’ Well, for females anyways.
Implications - Sexualized objectification is now being frowned upon by consumers as North American society moves towards a more egalitarian mode of social equality. Corporations looking to convey themselves as progressive and forward-thinking should utilize politically correct advertising campaigns.
Trend Themes
1. Gender-inclusive Design - Opportunity to create more equal and functional apparel designs for women in traditionally male-dominated industries, such as gaming and fantasy genre.
2. Body Positivity - Opportunity to promote acceptance of different body types and combat the objectification of women in advertising and media.
3. Social Justice Marketing - Opportunity for corporations to align their values with those of their consumers by promoting messages of inclusivity and equality in their advertising campaigns.
Industry Implications
1. Gaming - Opportunity for game developers to create more equal and realistic representation of female characters through functional armor designs.
2. Fashion - Opportunity for fashion designers to create apparel that promotes body positivity and feminist messages.
3. Marketing - Opportunity for marketers to incorporate social justice messages in their advertising campaigns to appeal to socially conscious consumers.
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