Felipe Salazar's Ad for Corona Kitchen Plays Tricks on Your Eyes
Sarah Dos Santos — April 10, 2014 — Marketing
References: behance.net & designtaxi
Columbia-based creative director Felipe Salazar created this unique newspaper ad for Corona Kitchen and it plays tricks on your eyes. When you look at the newspaper, it's as if another dimension has appeared and you can step into this other world.
The positioning of the paragraphs were so creatively placed that the newspaper ad looks three-dimensional. The purpose of the ad was to get the reader's attention. When people read magazines, the tendency is to skip past the advertisements and get to the sections we want to read. This creative ad by Felipe Salazar immediately gets your attention and makes you curious to find out what it's all about. This is certainly a clever and creative strategy to grab your attention, simply by playing tricks on your eyes.
The positioning of the paragraphs were so creatively placed that the newspaper ad looks three-dimensional. The purpose of the ad was to get the reader's attention. When people read magazines, the tendency is to skip past the advertisements and get to the sections we want to read. This creative ad by Felipe Salazar immediately gets your attention and makes you curious to find out what it's all about. This is certainly a clever and creative strategy to grab your attention, simply by playing tricks on your eyes.
Trend Themes
1. 3D Print Ads - Use 3D printing technology to create unique and attention-grabbing print ads.
2. Immersive Advertising - Design ads that create an immersive experience for the viewer to grab their attention and increase engagement.
3. Interactive Print Ads - Create print ads that utilize interactive technology such as augmented reality to engage readers and increase brand awareness.
Industry Implications
1. Advertising - The advertising industry can leverage these trends to create innovative and effective marketing campaigns.
2. Printing - The printing industry can adopt 3D printing technology to expand their capabilities and offer unique solutions to clients.
3. Technology - Developers can create new innovative technologies, such as augmented reality, to allow for interactive print ads that are engaging and memorable.
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